- Duracell Powers Up Olympic Marketing
Marketing Daily, Aaron Baar - Sunday, March 25, 2012
For its first Olympic marketing promotion, Duracell is looking to leverage i ...
- No White Elephants At London 2012
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Speaking to a group of business leaders at an awards ceremony th ...
- London Olympics May Slow Internet Speeds
Around the Net In OMD Europe, Nina Lentini - Thursday, March 22, 2012
The Internet Service Providers' Association is warning of a "massive hit ...
- Kohl's Taps Olympic Shoppers For Spring Ads
Marketing Daily, Sarah Mahoney - Wednesday, March 21, 2012
Kohl's new spring advertising campaign stars three of America's best-known Olympians, showcasi ...
- Gap's Athleta To Sponsor USA Women's Water Polo
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Athleta, the Gap's women's sports apparel brand, says it will be ...
- Underground To Get Wi-Fi Via Virgin Media
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
Virgin Media has been chosen to provide wireless across 120 stations; ...
- Procter & Gamble Taps Canadian Olympic Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada h ...
- Twitter, Locog Work To Stymie Ambush Marketers
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 14, 2012
The social medium has agreed not to allow non-sponsors to buy promot ...
- 'Standard' Redesigns Site, Adds Social Elements
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
Hoping to double its 4.1m uniques over the next year, the Eveni ...