- Rio Olympics Spark TV Advertising, Overall Ad Market Gains
Television News Daily, Wayne Friedman - Friday, September 23, 2016
August saw a 40% increase in total TV ad spending -- ...
- Channel 4 To Broadcast Next Winter And Summer Paralympics
Around the Net In MAD London, Sean Hargrave - Thursday, September 22, 2016
Channel 4 has agreed to cover the next Summer and Winter Paralympi ...
- The Devaluation Of Sports Sponsorship Rights
Online Spin, Maarten Albarda - Monday, September 19, 2016
Have you heard of Rule 40? It is a rule instituted ...
- Competing Cable Networks Hurt During Olympic Coverage
Television News Daily, Wayne Friedman - Thursday, September 15, 2016
NBCUniversal's Rio Olympics may have not achieved the same broadcast viewing heigh ...
- NBC's Rio Olympics: Big Profits But Lower Overall NBC Makegood Liability
Television News Daily, Wayne Friedman - Wednesday, September 14, 2016
Although ratings were down for the Olympics, NBCUniversal not only reversed ...
- NBCU Sports Ad Chief Seth Winter Steps Aside
Television News Daily, Wayne Friedman - Tuesday, September 6, 2016
NBCUniversal says the EVP of advertising sales of the NBC Sports Gro ...
- National Lottery Campaign Nearly Doubles Awareness Of Team GB Link
Around the Net In MAD London, Sean Hargrave - Tuesday, September 6, 2016
When the National Lottery launched its "I am Team GB" campaign, t ...
- Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere
MediaDailyNews, Laurie Sullivan - Tuesday, September 6, 2016
Adobe on Tuesday will roll out a new approach to the conce ...