- Supply Chain Needs Improvements To Root Out Programmatic Fraud
Around the Net in Real-Time, Tyler Loechner - Friday, October 31, 2014
Advertising Age has posted an article, written by Andrew Casale, VP ...
- Here's A Nice, Scary Halloween Story For The Ad Industry
Online Spin, Joe Marchese - Wednesday, October 29, 2014
There are a lot of scary things in the ad industry th ...
- Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
London Blog, Sean Hargrave - Thursday, October 23, 2014
Sir Martin Sorrell has reported he is "puzzled" by the transparency deba ...
- 30-40% Of Impressions On AppNexus 'Impossible To Verify'
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 15, 2014
AdExchanger has reported that as much as 30 to 40% of t ...
- A Video Worth 10,000 Fraudulent Impressions
RTBlog, Tyler Loechner - Tuesday, October 14, 2014
If, as they say, a picture is worth a thousand words, th ...
- Evolve's Campaign To Get You To Watch More Than 7.5 Seconds Of An Ad
VidBlog, P.J. Bednarski - Tuesday, October 14, 2014
First Evolve Media introduced INgage, a video ad that appears within co ...
- Ad Trade Groups To Form New Anti-Fraud Unit
MAD, Steve McClellan - Wednesday, October 1, 2014
This new collective organization will build upon the initial work laid o ...
- Ad Trade Groups To Form New Anti-Fraud Unit
Marketing Daily, Steve McClellan - Thursday, October 2, 2014
This new collective organization will build upon the initial work laid o ...