- 2015 Programmatic Predictions
RTBlog, Tyler Loechner - Wednesday, December 31, 2014
The programmatic ad industry's 2014 predictions were hit or miss, and it ...
- Is Clickbait Ethical? Is An Economic Armageddon Around The Corner?
Around the Net in Video, P.J. Bednarski - Monday, December 22, 2014
One common link warns readers of an imminent economic catastrophe in t ...
- Retailers Waste More Than Half Of Digital Budgets On Bot Traffic
MediaDailyNews, Laurie Sullivan - Friday, December 19, 2014
Suspicious Web traffic in the U.S. rose 36% sequentially in the thi ...
- Over Half Of Video Ads Bought Via RTB Contain 'Misaligned' Data, Study Finds
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Every week, it seems a new report comes out telling marketers th ...
- Ecommerce Efforts Derailed By Antiquated Ordering Systems
Data and Targeting Insider, Laurie Sullivan - Thursday, December 18, 2014
Many ecommerce systems don't work properly, making online commerce challenging for consumer ...
- Hi, My Name Is Digital Marketing -- And I Have A Problem
Online Spin, Maarten Albarda - Monday, December 15, 2014
Google says 56% of all ads the company serves are never se ...
- Facebook Fighting Search Warrants In Court
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, December 12, 2014
Taking a stand in the name of user privacy, Facebook is reported ...
- One Out of 4 Video Ad Views Is Bogus, White Ops Says
Around the Net in Video, P.J. Bednarski - Tuesday, December 9, 2014
White Ops, a New York-based web security investigator which compiled the repo ...
- Marketers Could Lose $6.3 Billion To Bots In 2015
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billi ...
- On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud
RTBlog, Tyler Loechner - Tuesday, December 9, 2014
A new report from the Association of National Advertisers and White O ...
- Black Ops
Real MAD, Stan Mack - Monday, December 8, 2014
...