- Media Mix Vs. Attribution: The Path To Advertising Enlightenment
Publishing Insider, Arnel Leyva - Friday, February 25, 2011
The vision of the advertising Holy Grail inspires awe in every markete ...
- Are Agencies Doomed? DSPs And The Future Of Advertising
Publishing Insider, Daniel Ambrose - Thursday, February 24, 2011
It is fascinating to me that large agencies are investing so mu ...
- Forget Targeted Ads -- I'd Rather Pay For Content
Online Media Daily, Omar Tawakol - Tuesday, February 15, 2011
To pay or not to pay -- that is the question ma ...
- Outbrain Raises Additional $11M, Broadens Online Reach
Online Media Daily, Gavin O'Malley - Monday, February 14, 2011
To better align online readers with ad-supported content, recommendation engine Outbrain ju ...
- HuffPo Vs. The New York Times: Why HuffPo Wins
Around the Net In Media, Phyllis Fine - Thursday, February 10, 2011
Matthew Ingram does an excellent job of analyzing why no traditional ne ...
- The Dark Side Of Twitter
Publishing Insider, David Koretz - Thursday, February 10, 2011
Writers thrive on a dangerous concoction of narcissism and feedback.We like seei ...
- No, AOL Won't Become Lefty Under Huffington
Around the Net In Media, Phyllis Fine - Wednesday, February 9, 2011
Expect to see "potential reductions in staff" at AOL, according to A ...
- AOL Acquires HuffPo For $315M
Online Media Daily, Gavin O'Malley - Monday, February 7, 2011
Marking its most aggressive content play yet, AOL has agreed to b ...
- Mobile Kicks Up Subscriptions For 'FT'
MediaDailyNews, Erik Sass - Friday, February 4, 2011
Readers using mobile devices are responsible for 20% of new online subscriptio ...
- Stupider By The Day
Online Media Daily, George Simpson - Friday, February 4, 2011
Among the more frightening takeaways from SAI's Business Insider publication of t ...
- Woe The Digital Sale: Where's The Money Coming From?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, February 3, 2011
Question from a digital media seller: "So all I hear about ish ...
- The Daily's Staffers Come From Range Of Media Outlets
Around the Net In Media, Phyllis Fine - Tuesday, February 1, 2011
Poynter's Damon Kiesow set himself the task of identifying staff members ...