- Woe The Digital Sale: What About Those Upfront Dollars?
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, May 31, 2012
Question from an advertiser: So I have more and more digital selle ...
- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Apple: 'Government Sides With Monopoly' In Antitrust Lawsuit
PolicyBlog, Wendy Davis - Thursday, May 24, 2012
Far from harming consumers, Apple's entry into the sale of digital boo ...
- How RTB Is Lifting CPMs
Publishing Insider, Andrew Casale - Thursday, May 17, 2012
Agencies and publishers are showing more interest in programmatic ad buying a ...
- How To Turn Your Inventory Into A Valuable Commodity
Publishing Insider, Bill Rowley - Thursday, May 10, 2012
Everyone needs water -- and, not that long ago, we used ...
- On Dating Clients -- I Mean, Calling On Clients
Publishing Insider, Daniel Ambrose - Thursday, May 3, 2012
I know you have been told by an advertising or media agenc ...