- Major Focus For 2014: Human Audience Tech, Metrics, Click-to-Play Video
Online Media Daily, Laurie Sullivan - Tuesday, December 31, 2013
The online advertising industry endured major changes in 2013, such as n ...
- Taking Down The Tech Industry
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 27, 2013
Clearly looking for a fight or two, the Atlantic’s sister site Quar ...
- The Peanut Butter & Jelly Of Publishing Collaboration
Publishing Insider, Bryan Boettger - Thursday, December 26, 2013
Online publishing can be sticky business. The game keeps changing with t ...
- Yieldex Ends 2013 With 1.5 Trillion Impressions
Online Media Daily, Fern Siegel - Wednesday, December 18, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- Publishers Need To Scale Back Their Story In 2014
Publishing Insider, Ari Rosenberg - Thursday, December 19, 2013
Online display ad prices for premium publishers will continue to sink f ...
- Kissing Trust Goodbye
MediaDailyNews, George Simpson - Friday, December 13, 2013
A story in the New York Times this week explored the probl ...
- Why It's Critical We Get The Definition of Native Advertising Right
Publishing Insider, Justin Choi - Thursday, December 12, 2013
All the noise surrounding native advertising complicates a very simple concept. Ha ...
- Publishers Lunge For Native Ads
MediaDailyNews, Erik Sass - Tuesday, December 10, 2013
Love it or hate it -- and there are plenty of peop ...
- A Creative Idea That Will Give Advertisers What They Want
Publishing Insider, Ari Rosenberg - Thursday, December 5, 2013
Unlike the poetic poise tennis fans pay to watch emanate from Rog ...