- Mag Bag: Adobe Combines Digital Publishing Suite, Experience Manager
MediaDailyNews, Erik Sass - Thursday, February 27, 2014
The technical side of publishing digital magazines and their associated Web sit ...
- Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 26, 2014
The Drum has posted an article exploring whether or not programmatic ...
- The Media-Sales Relationship Dynamic: Top-10 Dos and Don'ts
Publishing Insider, Ellyn Rice - Thursday, February 27, 2014
I've been in the media industry for over six years in N ...
- OpenX Debuts Native Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the laun ...
- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Weather Channel's Hlavacek: Revenue 'Justifying' Publisher Investment In Programmatic
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory ...
- What Does WhatsApp's Success Say About Advertising?
Publishing Insider, Ari Rosenberg - Thursday, February 20, 2014
It speaks the truth. Ads suck the life out of the consum ...
- Publishers Learning Contextual Importance of Online Advertising, Says Coull CEO
Around the Net in Video, P.J. Bednarski - Friday, February 14, 2014
Online video advertising ought to see plenty of innovation in 2014, includi ...
- The Future Of Native
Publishing Insider, Justin Choi - Thursday, February 13, 2014
2013 will be remembered as the year "native advertising" transitioned from ...
- IAB Urges Marketers To Use HTML5 For Mobile-Ready Ads
MediaDailyNews, Mark Walsh - Monday, February 10, 2014
The Interactive Advertising Bureau is making a new push to get markete ...
- PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walt ...
- Why Pandora Rocks -- And Online Video Advertising Should Start Over
Publishing Insider, Ari Rosenberg - Thursday, February 6, 2014
High-caliber content allows a publisher like Pandora to do something no compa ...
- Responsive Content - Audio, Text, Video, Images - Will Transform Online Marketing
SearchBlog, Laurie Sullivan - Thursday, February 6, 2014
Some may remember Verizon and other telecommunications companies rolling out platforms sever ...
- Google Settles EU Antitrust Probe
Online Media Daily, Wendy Davis - Wednesday, February 5, 2014
Google has tentatively settled an European antitrust probe by promising to displ ...
- Mocean Mobile Enhances RTB With Yahoo Ad Exchange
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Earlier this year, mobile ad network Mojiva's Mocean Mobile ad-serving unit launch ...