- Forrester Names PubMatic, Rubicon, DoubleClick 'Leaders' In SSP Field
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Research firm Forrester analyzed and scored what they deemed to be t ...
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- AOL Debuts App Download Ad Format
Mobile Marketing Daily, Mark Walsh - Thursday, April 24, 2014
AOL is joining other big Internet firms like Facebook and Twitter ...
- Buyers And Sellers: The Benefits Of An Email Diet
Publishing Insider, Seth Ulinski - Thursday, April 24, 2014
It's no secret that the buy side (marketers, ad agencies, etc) recei ...
- ReactX Ends Beta, Lets Publishers Sell 'High Impact, Custom' Ads Via RTB
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
ReactX on Wednesday announced online publishers can now sell "high impact, custo ...
- Publishers Can Use Programmatic To Regain Power
Around the Net in Real-Time, Tyler Loechner - Friday, April 18, 2014
ClickZ has posted an article written by Maja Millicevic, VP of dema ...
- Is Online Advertising Really A $42.8B Industry?
Publishing Insider, Ari Rosenberg - Thursday, April 17, 2014
Last week's press release from the IAB, in conjunction with PricewaterhouseCoopers, stat ...
- Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
Real-Time Daily, Tyler Loechner - Wednesday, April 16, 2014
WPP's Kantar Media on Wednesday announced its foray into programmatic through ...
- MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2014
MINI USA looked for a media partner to launch a new hardt ...
- IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president ...
- Varick Says Private Marketplaces On The Up-And-Up
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Varick Media Management says it is seeing "significant growth in the u ...
- Clorox, Second City Get Real With 'Ick Awards'
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's fam ...
- Brands, Not Publishers, Should Control Native Ad Conversion Path
Publishing Insider, Eric Berry - Thursday, April 10, 2014
Two themes dominate the online advertising conversation in 2014: native advertising a ...
- Apps Optimize Mobile Delivery Of News
Publishing Insider, Shaun Koiner - Thursday, April 3, 2014
Language is dynamic; it's change pushed and pulled through the technology ...
- Is Yahoo Shuttering Shine?
Around the Net In Media, Gavin O'Malley - Tuesday, April 1, 2014
Once thought to be a safe bet for Web publishers, women’s sit ...