- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- The Mobile CPM Train Wreck
Publishing Insider, Ari Rosenberg - Thursday, October 30, 2014
Before the start of the 2011 Academy Awards show hosted by Jam ...
- Publishers Grade Themselves, Industry At 'C' Level For Monetization
RTBlog, Tyler Loechner - Monday, October 27, 2014
Apparently publishers don't think too highly of the digital ad industry's monetizati ...
- Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Guardian Media Group CEO Andrew Miller has called on Internet giants su ...
- Metrics Are Great, But Don't Forget Your Readers
Publishing Insider, Paolo Gaudiano - Friday, October 24, 2014
Online publishers have begun to rely increasingly on quantitative methods to he ...
- Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member
RTBlog, Tyler Loechner - Thursday, October 23, 2014
AppNexus, a large independent ad tech firm that sits as close ...
- Video Creation: A Publisher's Dilemma
Video Insider, Tim Mahlman - Monday, October 20, 2014
The transition to video as the preferred content type was swift a ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- Leo Burnett Hops Into Bed With The Huffington Post For Some Native Advertising Action
Mediapsssst, Richard Whitman - Monday, October 13, 2014
Further cementing this whole native advertising thing, Leo Burnett has jumped in ...
- Why Digital Advertising Is Anything But 'Creative'
Publishing Insider, Paolo Gaudiano - Thursday, October 9, 2014
Several years ago, when people really cared about Windows vs. Mac O ...
- Evolve Media Acquires Lesbian Lifestyle Site AfterEllen
Real-Time Daily, Tyler Loechner - Tuesday, October 7, 2014
Evolve Media on Tuesday announced it has acquired AfterEllen.com, a large lesbi ...
- Conde Nast Entertainment Taps Sabia To Lead Development, Digital Video Channels
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 2, 2014
Conde Nast Entertainment on Thursday named Joe Sabia as head of digit ...
- The Most Important Person In Online Publishing
Publishing Insider, Ari Rosenberg - Thursday, October 2, 2014
Who is the most important person in online publishing? Any guesses? Let ...