- Viewability Deficit Heavily Impacts Publishers' Bottom Line
Publishing Insider, Marc Case - Thursday, April 30, 2015
A year removed from the MRC lifting the advisory against transacting ...
- NAA Reports Record Audience For Online Newspapers
MediaDailyNews, Erik Sass - Tuesday, April 28, 2015
The online audience for U.S. newspapers set another goal in March. T ...
- Google Rolls Out A $164 Million Partnership With European Newspapers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2015
Google began rolling out a digital news partnership with eight European newspap ...
- Google To Announce New News Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
Google is to admit to making mistakes in working with news organisatio ...
- Conde Nast Warns Bespoke Content Not Suited To Programmatic Alliances
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Conde Nast, publisher of "Vogue," "Vanity Fair" and "GQ," has revealed th ...
- German Court Rules Ad-Blocking Technology Is Legal
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2015
AdBlock Plus, a Web extension that blocks online adverts, has been judg ...
- Have Publishers Lost Their Minds With Outbrain?
Publishing Insider, Ari Rosenberg - Tuesday, April 21, 2015
Sometime when I speak with a media salesperson over a beer ...
- German Court Sides With AdBlock Plus
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, April 22, 2015
A court in Hamburg has ruled against two news publishers that want ...
- Publishers: Annoying Ads Can Cost You More Than They Earn You
Publishing Insider, Paolo Gaudiano - Thursday, April 16, 2015
I am not the first, nor will I be the last, ...
- Solving The Unsold Inventory Conundrum
Publishing Insider, Cheryl Ng - Thursday, April 9, 2015
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yie ...
- Vox Media Buys OpBandit For Data Insights
Around the Net In Media, Gavin O'Malley - Monday, April 6, 2015
To better understand its readership and their consumptive behavior, Vox Media h ...
- Selling Online Ads Like It's 1999
Publishing Insider, Ari Rosenberg - Thursday, April 2, 2015
As a publishing industry, are we any better at selling online a ...