- P&G Reaches Coeds With 'College Guide'
MediaDailyNews, - Monday, August 31, 2009
"The Real College Guide," a new online program by and for colle ...
- CBSSports and SI Play Ball
Online Media Daily, Gavin O'Malley - Monday, August 31, 2009
The Sports Illustrated Group and CBS Interactive's CBSSports.com announced a distribution partnersh ...
- Band(Width) On The Run
Marketing Daily, Matthew Gonnering - Friday, August 28, 2009
Video management complicates things. File copies in various locations use more stora ...
- Video Streams Enjoy Impressive Growth
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2009
Although traditional TV analysts claim that online video is still a sliv ...
- Translation: Facebook Seeks Control Over System
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 27, 2009
Facebook is apparently trying to patent the process of crowd-sourcing the translati ...
- Captain Morgan Adds Voicemail Pranks To Effort
Marketing Daily, Karlene Lukovitz - Wednesday, August 26, 2009
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- Balihoo Touts $7 Million Round
Online Media Daily, - Thursday, August 27, 2009
Balihoo (www.balihoo.com) this morning announced $7 million in new funding in ...
- Target Signs Deal With ITunes
Marketing Daily, - Tuesday, August 25, 2009
Target says it has a deal with the iTunes Store that giv ...
- Tremor Closes New Round: Will Fund Product Development, Solutions
Online Media Daily, - Wednesday, August 26, 2009
Online video ad network Tremor Media Tuesday announced a strategic investment ...
- Online Video's Where It's At
Marketing Daily, Walter Sabo - Tuesday, August 25, 2009
Investment in online video is no longer a quirky experiment but t ...
- Marketers Shoot Selves In Foot With E-Coupons
Marketing Daily, Sarah Mahoney - Monday, August 24, 2009
Alex Rampell, CEO of TrialPay, an e-commerce solutions company based in Mounta ...
- Weighty Decision: Nielsen Decides Not To Control For PCs, Internet Access In National TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, August 25, 2009
TV ratings giant Nielsen has decided not to adjust its national ...
- Customization Site Lures Mustang Fans
Online Media Daily, Mark Walsh - Monday, August 24, 2009
To help promote the 2010 Mustang, Ford is tapping into the model ...
- Toys'R'Us Puts Whoopi On Toy Guide Cover
Marketing Daily, Tanya Gazdik - Friday, August 21, 2009
The guide will be promoted to in-store customers via poster displays, sa ...
- Online Video Consumption Viewing Upends Primetime Rules
Research Brief, Jack Loechner - Friday, August 21, 2009
Jason Kramer, chief strategy officer of Interpret LLC, says that "... unli ...
- AmEx, NBC Universal Spotlight Small Business
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2009
The "Shine A Light" campaign will include on-air and online promotion, in-sh ...
- Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Online Media Daily, Joe Mandese - Thursday, August 20, 2009
In most media, advertisers pay more for the biggest, and theoretically mo ...
- Ads Tout Evolution Of Bladder Protection
Marketing Daily, - Tuesday, August 18, 2009
SCA Personal Care North America, Inc., which markets bladder protection products a ...
- Unilever, Kroger Step Up E-Coupon Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2009
"We are working with a number of our customer partners to deliv ...
- NYTimes.com Goes Dark On Behalf Of BMW
Online Media Daily, Mark Walsh - Tuesday, August 18, 2009
You may have thought something went wrong with your computer if y ...
- More Than Half of Americans Using Wireless To Go Online
Research Brief, Jack Loechner - Wednesday, August 19, 2009
According to an April 2009 survey conducted by the Pew Research Center ...
- Nielsen Discloses Billion Dollar Investment In 3-Screen Strategy
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
Nielsen Co. has invested more than $1 billion in research and developme ...
- Study: Online Advertising Drives 9% Sales Gain For CPG Brands
Online Media Daily, Mark Walsh - Monday, August 17, 2009
A new study indicates that online advertising boosts retail sales of consum ...
- 7-Eleven, World Wrestling Cross-Promote
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
As a presenting sponsor of SummerSlam, 7-Eleven is also featured in a ...
- Relationships And The Progressive Digital Mix
Online Spin, Kendall Allen - Monday, August 17, 2009
As with all relationships, when it comes to the progressive digital mi ...
- DailyMe: Seeing How You Are Being Seen
Data and Targeting Insider, Steve Smith - Friday, August 14, 2009
The newly re-launched DailyMe.com is bringing the notion of transparency in ...
- Hewlett-Packard Digs Deeper With MTV Promotion
Marketing Daily, Aaron Baar - Thursday, August 13, 2009
HP is heavily promoting the program with several marketing elements, such ...
- Game Face: Verizon To Carry Yes Network Online
MediaDailyNews, David Goetzl - Thursday, August 13, 2009
A month after Cablevision began offering subscribers the opportunity to also acce ...
- Who Buys Airline Tickets Online?
Marketing Daily, - Thursday, August 13, 2009
Top 10 DMAs in which live adults who bought airline tickets onli ...