- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Exploring the Value of Buying on Engagement vs. CPM
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
Traditional media buying and planning is based on CPM (cost per thousa ...
- Power: 3rd Party Auto Sites Are Tops for Shoppers
Marketing Daily, - Thursday, July 29, 2010
Silver lining for automakers? In the month of purchase visits to manufactur ...
- Legalized Gambling Going Online?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 29, 2010
Google Casino? Facebook Blackjack? Yahoo Slots? For better or worse, these would- ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- Kimberly-Clark Launches GoodNites Via Social
Marketing Daily, - Wednesday, July 28, 2010
K-C is also partnering with Mamapedia.com, an online community for Moms. ...
- Study: Men Are From Hulu, Women Are From Facebook
Online Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Worldwide, who or what has been driving the rapid adoption of soci ...
- FTC Considers Do-Not-Track List
Online Media Daily, Wendy Davis - Tuesday, July 27, 2010
The Federal Trade Commission is considering proposing a do-not-track mechanism that wou ...
- Forrester: Wait Until Location-Based Services Hit Scale
Online Media Daily, Gavin O'Malley - Tuesday, July 27, 2010
Location-based social networks are presently on the tip of everyone's tongue ...
- Edgy Edge Online Campaign Makes Light Of Everyday Irritations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
...
- NFL Streams Pre-Season Games
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Even as the NFL becomes more popular, its pre-season games seem ...
- AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks
Online Media Daily, Joe Mandese - Tuesday, July 27, 2010
In an effort to stay one step ahead of a sophisticated netwo ...
- CrowdGather Gathers LeFora
Online Media Daily, Gavin O'Malley - Monday, July 26, 2010
Signaling industry consolidation, forum network CrowdGather on Monday announced the acquisition ...
- Coupons.com Hits $1 Billion In Redemption Value In First Half Of 2010
Online Media Daily, Mark Walsh - Monday, July 26, 2010
The economy may have come back from the brink, but demand f ...
- Kroger Savings Go Digital With Online Coupon Center
Around the Net In Brand Marketing, Thom Forbes - Friday, July 23, 2010
...
- Consumers Use Online Banking, But Not For Bill Paying
Marketing Daily, - Thursday, July 22, 2010
The company found that 45% of adults with access to the Intern ...
- AutoTrader Dangles Trip To Barrett-Jackson Vegas Auction
Marketing Daily, - Thursday, July 22, 2010
The promotion at AutoTrader Classics' Facebook page enters people automatically when th ...
- Prestone: We're Not Just For Winter Anymore
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
"We looked at the market landscape and saw that, though we a ...
- KBB: Online Shoppers Look To Spend Less
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
Most used-car shoppers plan to spend less than $15,000, and half ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Amazon.com Claims It's Selling 80% More E-Books Than Hardcovers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 20, 2010
Shan Li reports that a recent cut in the price of Amazon ...
- Arby's Launches 'Juniorize' Web App
Marketing Daily, - Monday, July 19, 2010
The app enables users to morph photos of themselves or friends in ...
- Will Google's Acquisition Of ITA Damage The Online Travel Industry?
Marketing: Travel, Brian Silver - Tuesday, July 20, 2010
To those who are not in the travel industry, the July ...
- New Privacy Bill Released, House To Consider Thursday
Online Media Daily, Wendy Davis - Monday, July 19, 2010
Rep. Bobby Rush (D-Ill.) unveiled a privacy bill on Monday that wou ...
- Video Metrix Drills Into Online TV, Ad Data
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Video Metrix 2.0, coming from Internet researcher comScore, adds to the compl ...
- About.com Looks To Communicate Relevance With Branding Campaign
Online Media Daily, Gavin O'Malley - Monday, July 19, 2010
In an effort to demonstrate its unique value to marketers, About.com ...
- Could 'Old Spice Guy' Mean a Coming of Age for Digital?
Online Media Daily, Aaron Reinitz - Friday, July 16, 2010
Everything about it, from the unofficial name of the campaign resembling ...
- Survey: Four Out Of Five Back-To-School Consumers Say They Would Be Influenced By Online Coupon
Online Media Daily, Gavin O'Malley - Thursday, July 15, 2010
Consumers will not cut back on back-to-school spending, as more than ha ...
- Starbucks Tops 10 Million Facebook Fans
Marketing Daily, Mark Walsh - Wednesday, July 14, 2010
A year ago, Starbucks knocked off Coca-Cola as the most popular corpora ...