- Correction: Nielsen Will Update 'Extended Screen' Clients At End Of June
MediaDailyNews, - Monday, March 14, 2011
- This Is CNN, And So Is That, And So Is That
MediaDailyNews, - Monday, March 14, 2011
AUSTIN -- During the SXSW conference here Monday, CNN announced a seri ...
- Diller: Newsbeast May Not Work
MediaDailyNews, Tom Siebert - Monday, March 14, 2011
AUSTIN - Longtime media mogul and current IAC chairman Barry Diller w ...
- Adap.TV Adapts From Ad Exchange To Video Ad-Buying Interface
Online Media Daily, - Tuesday, March 15, 2011
Expanding its services for advertisers from a video ad exchange to ...
- FTC Clamps Down On Deceptive Opt-Out Cookies
Online Media Daily, Wendy Davis - Monday, March 14, 2011
Signaling its concern about privacy and online advertising, the Federal Trade Commissi ...
- Saab Launches Social Media Program
Marketing Daily, Karl Greenberg - Friday, March 11, 2011
The program, which extends its "Story of Saab" campaign that launched ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- NBC Disney Execs Could Exit Hulu Board
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Two major TV executives -- Bob Iger, CEO, Walt Disney, and Cha ...
- Should We Outlaw Online Anonymity?
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 11, 2011
If Slate's Farhad Manjoo ruled the Web, he'd make all online commente ...
- Starbucks 'Tribute' Ads Dominate 'Times' Digital
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
Prominent, top-of-page units and banners on the site feature the new (sa ...
- Tech Startup Clovr Gets $8.3 Million, Focuses On Bank Card Offers
Online Media Daily, Mark Walsh - Thursday, March 10, 2011
Clovr Media, a startup enabling card-linked offers online, has raised $8.3 milli ...
- ANA: FTC Threatens Self-Reg Program By Supporting Do-Not-Track Tools
Online Media Daily, Wendy Davis - Wednesday, March 9, 2011
The Federal Trade Commission's recent support for new browser-based do-not-track mechanisms cou ...
- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- Webroot 'Woos' IRS With Humorous Campaign
Marketing Daily, Aaron Baar - Tuesday, March 8, 2011
The effort, from TDA Boulder, consists of three microsites designed to cur ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- Internet Fueling Global Ad Expansion
Online Media Daily, - Tuesday, March 8, 2011
Global Internet ad spending is projected to rise 12.7% in 2011, near ...
- 4As: Internet Measurement Still Too Clicky
Online Media Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Texas -- Though the economy is still picking up steam ...
- Fandor Launches Indie Movie Streaming Site, Ties In Facebook
Online Media Daily, Laurie Sullivan - Wednesday, March 9, 2011
Fandor plans to launch an online service offering more than 2,500 licens ...
- Skype Launches Ad Platform
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Now Skype comes with hype. The company said it is allowing bran ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Viacom Research Investment Recharges Nets, Shows
MediaDailyNews, David Goetzl - Monday, March 7, 2011
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to resear ...
- Duff & Phelps Launches 'Coming-out' Party
Marketing Daily, Aaron Baar - Sunday, March 6, 2011
Duff & Phelps has launched its first advertising campaign in about fi ...
- Interpublic Taps Digital Ad Pioneer Steiger To Run East Coast Media Lab
Online Media Daily, Joe Mandese - Monday, March 7, 2011
In a move signaling plans for a stronger presence in the Ea ...
- Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
Online Media Daily, Mark S. Zagorski - Monday, March 7, 2011
In the alphabet soup online advertising world we live in, the late ...
- Google Says This Year Is Mobile's Moment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Matt Brittin, who head's Google's operations in the U.K. and Ireland, sa ...
- NBCU Names Lehman Digital Chief
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
NBC Universal named Nicholas Lehman as its new president of digital f ...
- Report: Google's Search Engine Marketing Share Will Grow
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
A new report compiled by eMarketer predicts Google will see double-digit increas ...
- Study: Bank Of America, Chase Top Mortgage Sites
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2011
Having calculators or a few content articles about the home-buying process ...
- IAB Rolls Out Six New Ad Formats
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
The Internet Advertising Bureau, at its leadership conference in Laquinta, Calif., ga ...
- MediaTrust Launches Online Ad Bidding Platform
Online Media Daily, - Tuesday, March 1, 2011
MediaTrust, a digital performance marketing company, launched MediaTrust's PerformanceExchange. ...