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Results for June 2011
Virgin America, Google Hand Out Chromebooks
Marketing Daily, Aaron Baar - Thursday, June 30, 2011
Between July 1 and Sept. 30, Virgin America passengers flying between San ...
Charles Schwab Launches 'Clients Speak'
Marketing Daily, - Thursday, June 30, 2011
Charles Schwab is launching a new program this summer, "Clients Speak," which ...
Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digital ...
Kenshoo Names Oren CIO
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Online ad technology firm Kenshoo on Wednesday named Ziv Oren as its ...
Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part of ...
Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women's ...
Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tried ...
Online Ad Spend Up, Facebook Soars 22%
Online Media Daily, Gavin O'Malley - Tuesday, June 28, 2011
Despite economic uncertainties and higher gas prices, online ad spending showed a ...
Quantcast Taps Google Display's Duggal To Head Product Team
Online Media Daily, Joe Mandese - Wednesday, June 29, 2011
Online audience measurement service Quantcast has hired a top Google display advertising ...
Contact Lens Seller Accused Of Violating Antitrust Laws
Online Media Daily, Wendy Davis - Tuesday, June 28, 2011
Online contact lens seller 1800Contacts has been among the most litigious marketers, ...
Walgreens Rolls Out Web Pickup Service
Marketing Daily, Sarah Mahoney - Monday, June 27, 2011
"In the big-ticket category, stores like Sears, Best Buy, and Lowe's have ...
IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik Irwin - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that our ...
Lotame Taps SAY:Media Team To Run Chicago Office
Online Media Daily, - Tuesday, June 28, 2011
Lotame Monday announced that Steve Larson has joined as director of Midwest ...
Ritz-Carlton Books Foursquare
Online Media Daily, - Monday, June 27, 2011
The Ritz-Carlton is introducing the World Concierge on Foursquare. Concierges from all ...
Court Decision Striking Video Game Ban Could Squelch Open Internet Regs
Online Media Daily, Wendy Davis - Monday, June 27, 2011
Marketers are cheering a U.S. Supreme Court decision Monday striking down a ...
Should You Flash?
Marketing: Travel, Beth Freedman - Monday, June 27, 2011
Only time will tell whether the amount of a discount will matter ...
GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched or ...
Chiquita, 'Rio' Web Partnership Delivers Big Results
Online Media Daily, Gavin O'Malley - Monday, June 27, 2011
Chiquita recently partnered with the movie "Rio" for a multichannel ad campaign. ...
Amazon's Not-So-Impartial Army Of Reviewers
Around the Net In Media, Phyllis Fine - Friday, June 24, 2011
Once again, the difference between more traditional and online journalism is at ...
Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Sports ...
The New 5% Solution: Tech Projects Vs. Media Campaigns
MediaDailyNews, Joe Mandese - Friday, June 24, 2011
CANNES, FRANCE - A team from Publicis and word-of-mouth marketing shop Contagious ...
Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Online Media Daily, Gavin O'Malley - Thursday, June 23, 2011
Many local magazines have vanished, and newspapers have seen their print classified ...
OMG!!!! Such A Result, I Never Saw!!!!
Online Media Daily, George Simpson - Friday, June 24, 2011
In a press release to try and garner interest in ads that ...
Bant Breen Leaves IPG: Former Reprise Chief Pursuing Personal Goals, Possible Venture
Online Media Daily, Joe Mandese - Thursday, June 23, 2011
Bant Breen, the digital wunderkind who brought the agency holding company a ...
Cyber Judges Tout Diversity, But Award Three Grand Prixs To Americans
Online Media Daily, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE --The Cyber Lions judging committee awarded three grand prix winners ...
DG, MediaMind To Combine TV And Online Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2011
DG, which delivers video ads through a digital network, wanted to expand ...
Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik Irwin - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet You ...
Michelin Man Gets Wet In New Ad
Marketing Daily, Karl Greenberg - Tuesday, June 21, 2011
"Max and his son made their way homeward bound, when mischievous rain ...
Cheil's Virtual Shopping Campaign Takes Real Prize In Cannes, Wins Media Grand Prix
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize during ...
Nielsen, MyWebGrocer To Track Online Grocery Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2011
John Burbank, president, Strategic Initiatives, Nielsen, tells
, "Consumers can now ...
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