- Mag Bag: 'Self' Launches Text-Based Diet Program
MediaDailyNews, Erik Sass - Friday, August 19, 2011
With more and more Americans concerned about their weight, Self magazine ...
- New Mexico Launches Tourism Effort
Marketing Daily, - Wednesday, August 17, 2011
The New Mexico Tourism Department has launched a multi-faceted campaign that ru ...
- NBC Philadelphia, foursquare Make A Deal
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
NBC Universal's station in Philadelphia has a deal with location-based social a ...
- Glam Goes Mobile With New Tools
MoBlog, Mark Walsh - Wednesday, August 17, 2011
Glam Media is accelerating its expansion to handheld devices. It is rolli ...
- Fox Urges Pay TV Subscribers To Lobby Providers For Online Access To Shows
Around the Net In Media, Phyllis Fine - Tuesday, August 16, 2011
"In a tactic reminiscent of campaigns surrounding retransmission-consent negotiations," Fox is n ...
- Google Deal Raises Concerns For Moto Competitors
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"It definitely raises some questions about how [those companies] will be ab ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- Valvoline Partners With 'Sporting News'
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
Pete Demko, director of marketing, global brands for Valvoline, tells Marketing Daily ...
- GRP Is A Lazy Metric, Exposure Isn't Performance
Online Media Daily, Barry Lowenthal - Monday, August 15, 2011
Trying to apply a GRP metric to online media is the wro ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- KBB To Open Inventory To Aftermarket Parts, Services
Marketing Daily, Karl Greenberg - Wednesday, August 10, 2011
Typically, advertising on auto sites is centered on OEM efforts targeting competiti ...
- Meredith Video Studio, OneScreen Partner For Video Platform
Online Media Daily, Gavin O'Malley - Wednesday, August 10, 2011
Meredith Video Studio has quietly entered into a far-reaching agreement with digit ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...
- Spotify Gets Warm Welcome To These Shores (Obviously Did Not Arrive By Plane)
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Spotify, which has entered the U.S. market, has just boosted its overa ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Privacy And CRM -- How Far Can You Go?
MarketingTools: CRM, Neil Rosen - Tuesday, August 9, 2011
The online marketer must never abuse the trust that is core ...
- AOL: Brand Takes 'Meaningful Step Forward,' Sub Revenues Two Steps Back
Online Media Daily, Joe Mandese - Tuesday, August 9, 2011
AOL took another beating in the second quarter, with total revenues falli ...
- E-Receipts Boon For E-Marketers
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 8, 2011
How can a brand bolster its online marketing efforts through in-store purchase ...
- Microsoft adCenter Begins Rolling Out Improvements
Online Media Daily, Laurie Sullivan - Friday, August 5, 2011
Microsoft is working to implement adCenter features aimed at increasing revenue p ...
- Dodge Goes NASCAR To Tout New Durango
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The campaign says the muscular SUV is back and not afraid ...
- Nissan Launches Sustainability Game Site
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The site, which is a project out of its Japan corporate headquarter ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- CLiP On: DBG Debuts Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, August 4, 2011
Getting into the distribution game, Digital Broadcasting Group just opened up i ...
- Schick Does Promotional Deal With Thrillist.com
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Schick Hydro Blast razor is running a promotion on Thrillist's JackThreads.com fashi ...
- U.S. Bank Intros 'Penny Auction' Card
Marketing Daily, - Wednesday, August 3, 2011
U.S. Bank and SkoreIt, a leader in the online penny auction industr ...
- Target Aims For Digital Darlings In BTS Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2011
Back-to-college kids, for instance, can go to Target.com/collegehub and go through ...
- Chrysler Video Puts Spotlight Back On Detroit
Marketing Daily, Karl Greenberg - Tuesday, August 2, 2011
After getting a lot of attention with its two-minute Super Bowl a ...