- Consumers Don't Understand Opt-Out Tools
Online Media Daily, Wendy Davis - Monday, October 31, 2011
In a new critique of the ad industry's self-regulatory efforts, researchers ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Pepperidge Farm Touts Stone-baked Artisan Rolls In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Pepperidge Farm on Tuesday will start promoting a new line of Sto ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- CW, Hulu Strike 5-Year Licensing Deal
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Following its recent big exclusive and lucrative Netflix deal, the CW h ...
- For UK Advertisers, Online Delivers Better ROI Than TV
Online Media Daily, Gavin O'Malley - Thursday, October 27, 2011
In the UK at least, online advertising delivers substantially higher ROI a ...
- CPG Keeps Online Video Biz In Business
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
From tasty snacks to toilet paper, consumer packaged-goods are keeping online vid ...
- Sears Rolls Out Localized Online Ads
Online Media Daily, Mark Walsh - Wednesday, October 26, 2011
Sears is finally getting in on the local deals craze. The reta ...
- Sociable Labs Secures $7M, Drives Social To Retail
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Sociable Labs secured $7 million in Series "B" funding led by Batte ...
- Web Influences Trillion Dollar Retail Sales
Research Brief, Jack Loechner - Thursday, October 27, 2011
New research from GroupM Search, with research partner Kantar Media Compete, revea ...
- Mobile Dependence On Search, Social Recommendations Climbs
SearchBlog, Laurie Sullivan - Thursday, October 27, 2011
Online activity while shopping in stores continues to gain popularity. A Performi ...
- American Family Insurance Renews 'In Gayle We Trust'
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
American Family Insurance is launching a third season of the web seri ...
- More Video Spots Sold Via Ad Networks
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
Nearly three-quarters of online publishers now sell 20% or more of the ...
- Texas State Fair Picks Ford F-150 As Top Pickup Truck
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
Cars.com and Pickuptrucks.com report that the Ford F-150 has been named t ...
- Cars.com Sets Up Custom Channels On Pandora
Marketing Daily, Aaron Baar - Friday, October 21, 2011
"We want to provide a great consumer experience and align with th ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Premium Online Video Advertising Requires Both Proper Content and Ad Execution
Online Media Daily, Jeremy Helfand - Monday, October 24, 2011
As audience demand for online video content and the channels and devic ...
- Lexus Puts Billboard On Pandora To Tout Safety
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Lexus is launching a program that takes its "Crash Test Genius" ...
- How Internet Storefronts Coexist, Integrate To Drive Sales
Marketing Daily, Shannon Johnston - Friday, October 21, 2011
Now that people are doing their shopping online and even in t ...
- Forget Media Neutrality, Think Experience Agnosticism
VidBlog, Joe Mandese - Thursday, October 20, 2011
Joe Mandese here, filling in for Gavin O'Malley, who's been filling ...
- Old Navy Sponsors Online Mini-novela
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
In an effort to attract the attention of Hispanic shoppers, Old Na ...
- EBay Motors Launches Custom Content For The First Time
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
The effort seeks to boost the cachet of the eBay Motors bran ...
- Tire Maker Michelin Launches Online Experience
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Michelin has launched a new Web site that has a guided experien ...
- Correction: Press+ Helps College Papers Get Donations
MediaDailyNews, Erik Sass - Tuesday, October 18, 2011
An article which appeared in the October 12 edition of Media Dai ...
- Ad Partnerships Putting Strain On T&Cs
Online Media Daily, Laurie Sullivan - Tuesday, October 18, 2011
Partnerships give platform companies and ad agencies the ability to offer clien ...
- WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...
- Shoppers Use Generic Terms To Find Buyable Items
Marketing Daily, Aaron Baar - Monday, October 17, 2011
Paid search on a brand name is an important advertising mechanism f ...
- Mandalay Bay Seeks 'Resortists'
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Mandalay Bay Resort and Casino in Las Vegas doesn't get tourists, ...
- 'New York,' 'Time' Mags Find Blogs Key To Boosting Online Traffic
Around the Net In Media, Phyllis Fine - Monday, October 17, 2011
New York magazine's online daily blogs, e-newsletters and apps like Vulture (f ...