- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- 6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
Spend by finance brands plummeted, with tech and retail spend also d ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3
Email Insider, Ray Schultz - Monday, October 30, 2023
IBM's Watson product was probably the most-advertised product in Q3. ...
- Analyst: U.S. OTT Boom Years Are Over
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Even FAST advertising is forecast to grow by a relatively modest ...
- NewsGuard Begins Rating CTV, OTT News Channels
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
NewsGuard, a pioneer in the field of rating the reliability of ne ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- Advertisers Say CTV Helps Capture Falling TV Audiences
Research Intelligencer, Robert Williams - Saturday, July 8, 2023
Some advertisers who seek to drive outcomes such as a direct sa ...
- PwC Projects 25% U.S. VOD Ad Growth Through 2027
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV s ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Nielsen Starts Local TV OTT Measurement Service
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Nielsen is starting up a local TV measurement service for OTT/streaming ap ...
- Cross-Platform Reach Helps Sway Purchase Decisions
Research Intelligencer, Robert Williams - Tuesday, April 4, 2023
Consumers say they're most influenced by advertising on traditional television and mobi ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
TV Watch, Wayne Friedman - Wednesday, March 29, 2023
Many analysts are not so sure that even a new total upfro ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- It's The End Of The TV Rating As We Know It
TVBlog, Joe Mandese - Monday, March 27, 2023
The ARF is calling on the TV industry to change the definiti ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Can Local TV Advertising Turn The Corner? Direction Unknown
TV Watch, Wayne Friedman - Thursday, March 9, 2023
"Local was strong in January and February," said Rob Weisbord, Sinclair Broadca ...
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
YouTube's principles are platform agnostic and inclusive and come just days aft ...
- Global Streaming Sports Content Costs To Climb 64% To $8.5 Billion In 2023
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
Ampere estimates sports content costs will constitute 21% of streamers' overall conte ...
- Daily Digital Video Use Estimated To Top Linear TV Usage This Year, Linear To Sink 6.4%
Television News Daily, Wayne Friedman - Wednesday, February 15, 2023
Daily linear TV video usage is estimated to sink 6.4% this ye ...
- Magnite Bows Unified CTV/OTT Monetization Platform
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Media owners can sell ad inventory in their varied assets across li ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Advanced TV Insider, Karlene Lukovitz - Friday, February 3, 2023
That's up from an average 13% between October 2021 and January 202 ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- YouTube TV Pulls MLB Network Over Carriage Dispute
Digital News Daily, Karlene Lukovitz - Wednesday, February 1, 2023
With viewership of major league baseball declining among Gen Z, in particula ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...