- New Amusement: Six Flags Launches Media Network
MediaDailyNews, Erik Sass - Wednesday, January 30, 2008
Six Flags theme parks is launching an ambitious new place-based media operatio ...
- MTV Heads Off-Campus
MediaDailyNews, David Goetzl - Wednesday, January 30, 2008
MTV's on-campus network is now expanding to areas near campus. The place-bas ...
- Channel M Gets Funding, Apfelbaum Joins Board
MediaDailyNews, - Tuesday, January 29, 2008
Channel M, which operates an out-of-home video network in retail and lifesty ...
- Cinema Ads Could Take Cut Of Prime time Ads
Around the Net In Media, William Spain - Monday, January 28, 2008
MediaVest is apparently in talks with two cinema-advertising networks to shift abo ...
- Kim Norris Out Of Out-of-Home Video Ad Bureau
MediaDailyNews, Jennifer Coleman, Joe Mandese - Monday, January 28, 2008
After only nine months on the job, Kim Norris is stepping do ...
- Screenvision Adds Frank Theatres
MediaDailyNews, Erik Sass - Thursday, January 24, 2008
Cinema advertising deals are continuing at a steady pace, with Screenvision's announceme ...
- Giant Pepsi Monster In Times Square
MediaDailyNews, Erik Sass - Tuesday, January 22, 2008
New York's outdoor ad hub is getting even more spectacular, thanks ...
- Are out-of-home TVs taking over?
Notes from the Digital Frontier, Amanda - Saturday, January 19, 2008
Recently there has been a lot of hype in blogs and ne ...
- Billboards. Dead or Alive?
Notes from the Digital Frontier, Kelly - Friday, January 18, 2008
According to an article I read in my local newspaper, the billboa ...
- NBC Touts Out-Of-Home Offerings
Around the Net In Media, William Spain - Friday, January 18, 2008
In a new pitch to blue-chip advertisers and ad buyers, NBC ...
- Ripple Effect: CBS Extends Reach Of 'Outernet' From Borders To Jiffy Lube
MediaDailyNews, Joe Mandese, Erik Sass - Friday, January 18, 2008
CBS Thursday unveiled a major expansion of its digital out-of-home video uni ...
- NBCU Holds Digital Upfront, Pitches 9 Opportunities For Advertisers
MediaDailyNews, Gavin O'Malley - Thursday, January 17, 2008
NBC Universal on Wednesday held its first digital out-of-home "upfront." The netwo ...
- AdSpace Adds Space: 67 More Malls Sign On
MediaDailyNews, Erik Sass - Thursday, January 17, 2008
AdSpace Networks is expanding its network of digital displays to 67 mo ...
- NBC U, As In University: Peacock Net Heads To College
MediaDailyNews, David Goetzl - Wednesday, January 16, 2008
NBC Universal is expected to announce a deal today allowing it ...
- LED Signs Resemble Video in Train Tunnels
MediaDailyNews, Erik Sass - Wednesday, January 16, 2008
The definition of place-based video will have to be expanded to inclu ...
- Warner Bros. Teams With National CineMedia
MediaDailyNews, Erik Sass - Wednesday, January 16, 2008
As cinema advertising grows at a feverish pace, Warner Bros. is hoppi ...
- Move Over, Kid: Microsoft Climbs Into Shopping Carts
MediaDailyNews, Erik Sass - Tuesday, January 15, 2008
Microsoft is jumping into alternative digital media feet first through a de ...
- Microsoft and MediaCart Partner For Supermarket Video Ads
Online Media Daily, Gavin O'Malley - Tuesday, January 15, 2008
Computerized shopping cart maker MediaCart Holdings has enlisted Microsoft's Atlas Division ...
- OVAB Adds Target, Screenvision, Arbitron
MediaDailyNews, - Monday, January 14, 2008
The one-year-old Out-of-Home Video Advertising Bureau this morning announced three new member ...
- Mouth Off: OgilvyPR, BzzAgent
MediaDailyNews, - Monday, January 14, 2008
Ogilvy PR and BzzAgent, a word-of-mouth media network, have formed a non-exclusi ...
- Fill 'Er Up: PumpTop TV Gets ABC News
MediaDailyNews, Erik Sass - Tuesday, January 8, 2008
Don't use the word "exploding," but place-based video at gas stations ...
- Out-Of-Home Video Seeks Captive Audiences
Research Brief, Jack Loechner - Tuesday, January 8, 2008
Summarized by Ben Macklin, Senior Analyst at eMarketer, a PQMedia benchmark stu ...
- NBC Holds First Out-of-Home Upfront
MediaDailyNews, Erik Sass - Friday, January 4, 2008
After a flurry of deals to acquire or partner with place-based vid ...
- Out-Of-Home Video To Top $2 Billion By 2011
MediaDailyNews, Erik Sass - Thursday, January 3, 2008
Out-of-home video networks will earn $2.25 billion in ad revenue in 2011--almo ...
- Reactrix, Samsung Make Hilton Interactive
MediaDailyNews, Erik Sass - Thursday, January 3, 2008
Samsung is putting its technology together with Reactrix to bring interactive displa ...
- New Technology Turns Hotels Into Digital Ad Network
MediaDailyNews, Fern Siegel - Thursday, January 3, 2008
Hotels nationwide have checked into a new revenue stream. Superwire is marketi ...