- On the Fly
Media Magazine, Lynn Russo Whylly - Tuesday, April 15, 2008
Fly into any of the three New York City area airports ...
- If Content Is King, Then Context Is Queen
TV Board, Mike Bloxham - Wednesday, April 30, 2008
The growth and prevalence of screen-based media in our lives has ...
- The 'Place' in Place-Based Media: Where Marketers Want To Be
TV Board, Mitch Oscar - Tuesday, April 29, 2008
Haven't you noticed that nearly everyday another place-based media network materializes ...
- CBS Outdoor Acquires South America's Biggest Billboard Co.
MediaDailyNews, Erik Sass - Friday, April 25, 2008
The out-of-home advertising arena, long poised for a shakeout, saw a b ...
- Nielsen To Report Ratings For Place-Based Video Networks
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
In a move that could bring the kind of structure to t ...
- Batter Up: OnSite Buys Sports-Oriented Net
MediaDailyNews, David Goetzl - Thursday, April 24, 2008
OnSite Network, which operates an out-of-home network in restaurant chains and spor ...
- CBS Outernet, Zoom Media Join OVAB
MediaDailyNews, Erik Sass - Wednesday, April 23, 2008
The Out-of-Home Video Advertising Bureau is adding new members to its rank ...
- The New Next: The Brands that Bond
Media Magazine, Tiffany Kenyon - Wednesday, April 2, 2008
Last year we saw the explosion of online social networks into t ...
- In-Store Ad Boom: Channel M Gets More Funding
MediaDailyNews, Erik Sass - Monday, April 21, 2008
With the place-based video and in-store ad categories booming, Channel M ...
- Evincii Newest Arrival To In-Store Media
MediaDailyNews, Erik Sass - Wednesday, April 16, 2008
Place-based media keeps evolving, with the newest entry to the ring, Evinci ...
- Posterscope Scopes Out Out-Of-Home Consumers
MediaDailyNews, - Wednesday, April 16, 2008
Aegis Media Americas' Posterscope USA concluded what it termed the first consumer-insig ...
- Media X: Not Fade Away
MediaDailyNews, Jack Feuer - Wednesday, April 9, 2008
Digital might impact all other media, but billboards, apparently are forever. Ironicall ...
- The Eyes Have It: TAB Taps Perception Researcher For Outdoor Metric
MediaDailyNews, Erik Sass - Tuesday, April 8, 2008
The Traffic Audit Bureau is augmenting its new measurement service for outdo ...
- Zoom: Ads Score In Bars
MediaDailyNews, Erik Sass - Monday, April 7, 2008
A new national survey by Arbitron for Zoom Media and Marketing h ...
- Aegis Expands Experiential Marketing Team, Acquires Swedish Shop
MediaDailyNews, - Thursday, April 3, 2008
Aegis Group this morning said it has acquired Jämterud, Jiffer & Partner ...
- 'Legally Blonde' Delivers 20% Redemption Rate For AdPack
MediaDailyNews, Erik Sass - Thursday, April 3, 2008
AdPack has achieved a 20% redemption rate with ticket discounts distributed v ...
- ANA Wants Better Yellow Pages Data, Publishers Say They Have It
MediaDailyNews, Erik Sass - Thursday, April 3, 2008
The Association of National Advertisers and Yellow Pages publishers have been butti ...
- Fashion for Fondling
Media Magazine, Lynn Russo Whylly - Wednesday, April 2, 2008
Ordinarily, if a man looked at or tried to touch a woman ...
- Touched for the Very First Time
OMMA Magazine, Steve Smith - Monday, April 21, 2008
While other marketers blow an occasional air kiss to mobile marketing wi ...