- Less Is More: Gas Station TV Favors Shorter Spots
MediaDailyNews, Erik Sass - Monday, June 30, 2008
Less is more. A Nielsen study commissioned by Gas Station TV fou ...
- Outside Thinking: Dominick Porco, AdSpace Networks
Digital Outsider, Joe Mandese - Wednesday, June 25, 2008
Marshall McLuhan once said the medium is the message, but at certa ...
- Outside Thinking: Suzanne Alecia, Out-of-Home Video Advertising Bureau
Digital Outsider, Joe Mandese - Friday, June 20, 2008
Suzanne Alecia of OVA weighs in on industry guidelines, and how t ...
- Nielsen To Debut Out-Of-Home Viewing Data
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
Nielsen's long-awaited service to track out-of-home viewing will begin yielding data lat ...
- Billboard Surveillance Is Not the Issue, The Feds Are
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Since its publication in The New York Times two weeks ago, ...
- Cinema Ads See Blockbuster Growth
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Cinema advertising grew like gangbusters in 2007, according to a report releas ...
- The Location Is The Message
Digital Outsider, Joe Mandese - Friday, June 13, 2008
Average consumers spend only about one-fifth of their day out-of-office or out-of-hom ...
- Outdoor Growth Slows, Up 3% In 1Q
MediaDailyNews, Erik Sass - Friday, June 13, 2008
Feeling the effects of a slowing economy, out-of-home advertising revenues grew ...
- Pumped Up: NBC Adds Fuel To Fuelcast
MediaDailyNews, Erik Sass - Thursday, June 12, 2008
NBC Everywhere, the out-of-home video network operated by NBC Universal, is expandi ...
- Local Rules: Ripple Joins OVAB
MediaDailyNews, Erik Sass - Thursday, June 12, 2008
Ripple, a place-based video network which operates displays in local and special ...
- Advertising Might Be Part of Your Next Car
Around the Net In Media, Joan Voight - Friday, June 6, 2008
The next media frontier may be connected to your steering wheel. Gener ...
- Outside Thinking: Mike DiFranza, Captivate Network
Digital Outsider, Joe Mandese - Friday, June 6, 2008
If you happen to bump into Mike DiFranza in an elevator, ...
- Attention Shoppers: CBS Outernet Teams With GameStop
MediaDailyNews, Erik Sass - Friday, June 6, 2008
CBS Outernet will build a place-based video network serving 4,000 GameStop reta ...
- Mobile Feedback: Screenvision Launches Cinema Polling
MediaDailyNews, Erik Sass - Thursday, June 5, 2008
Screenvision is integrating interactive polling via mobile text messages into its pre-sh ...
- Grow Your Digital Signage Business, Not Overhead
MediaDailyNews, Brian Dusho, David Womeldorf - Tuesday, June 3, 2008
Digital billboards and digital signage networks in retail are driving the rap ...
- Clear Channel Turns Amber, Deploys Digital Network To Recover Missing Children
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2008
Clear Channel Outdoor today will unveil plans of for an ambitious nation ...
- Billboards That Gather Details On Passersby
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
Some entrepreneurs are equipping billboards with tiny cameras that gather details abo ...
- Billboards That Watch You
Around the Net In Media, Joan Voight - Monday, June 2, 2008
The best estimates about billboard viewership typically come from foot traffic coun ...
- Stuffing the Ballot Box
Media Magazine, John Capone - Monday, June 23, 2008
Even for the OOH marketing world, Adpack USA is a bit nich ...
- Divestment Opportunities
Media Magazine, Kelly Kingman - Monday, June 23, 2008
Impatient, grumbling and stuck: That's the winning combination for airport marketing. Tho ...