- History Makes History With First Total Subway Wrap
MediaDailyNews, Erik Sass - Tuesday, September 30, 2008
History (the cable channel previously known as the History Channel) is maki ...
- Course Work: Fox Tees Off With ProLink
MediaDailyNews, David Goetzl - Monday, September 29, 2008
ProLink, which offers advertising on screens mounted in golf carts, held upfro ...
- NBC Pushes Digital Health, Out-of-Home Initiatives
MediaDailyNews, Erik Sass - Monday, September 29, 2008
NBC's Digital Health Network is expanding its distribution with six new partnership ...
- Amber Alert Billboards Might Add Advertising
Around the Net In Media, Joan Voight - Friday, September 26, 2008
Clear Channel Outdoor has proposed selling advertising space on California's nearly 7 ...
- Digital Outsider Taps Madison Avenue Insiders, Will Tackle Creative Next
Digital Outsider, Joe Mandese - Friday, September 26, 2008
One of the ad industry's top digital outsiders is getting inside so ...
- Stefano To AMN Team Partnership Director
MediaDailyNews, - Friday, September 26, 2008
James R. Stefano has joined Arena Media Networks, a national sports/entertainment compan ...
- Fly Right: Ads On Airline Trays Enjoy High Recall
MediaDailyNews, Fern Siegel - Friday, September 26, 2008
Triad Consulting has some advice for advertisers that want to fly righ ...
- SeeSaw Enhances Sports Coverage With 3 Nets, Blimp
MediaDailyNews, Erik Sass - Thursday, September 25, 2008
SeeSaw Networks has added three place-based networks and a blimp to i ...
- Media Firms Must Think Beyond Advertising
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
Advertising represents less than 30% of the average marketer's communications budget. T ...
- Digital In-Store Ads Get Personal
Around the Net In Media, Joan Voight - Tuesday, September 23, 2008
Stores and restaurants around the world are starting to use new technolo ...
- On Location: Nielsen Debuts Out-of-Home Service
MediaDailyNews, Erik Sass - Friday, September 19, 2008
Nielsen formally launched its new division for measuring out-of-home video with t ...
- ESPN: Big Hike In Out-of-Home Football Viewers
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday th ...
- Aggregating The Aggregators
Digital Outsider, Erik Sass - Wednesday, September 17, 2008
As digital out-of-home video networks grow by leaps and bounds, a separa ...
- Zoom Buys ClubCom, Expands Out-Of-Home Reach
MediaDailyNews, Erik Sass - Tuesday, September 16, 2008
Zoom Media is branching out from out-of-home advertising in nightlife venues wi ...
- Captivate Boosts Online Play
MediaDailyNews, Erik Sass - Monday, September 15, 2008
Captivate Network is expanding its online and experiential marketing options, according ...
- Creative Media Awards Finalists: Outdoor/Place-Based
MediaDailyNews, The Editor - Friday, September 12, 2008
Leading up to
Media magazine's September 22nd
Creative Media Awards ... - Whole In One
Digital Outsider, Joe Mandese - Wednesday, September 10, 2008
Over the course of the next few weeks, a couple of doz ...
- Arbitron Bolsters Out-of-Home Video Biz
MediaDailyNews, Erik Sass - Tuesday, September 9, 2008
Arbitron has signed up another client for its growing out-of-home video measureme ...
- Place-Based Golf Network Tees Off
MediaDailyNews, Erik Sass - Monday, September 8, 2008
A new place-based video network devoted to all things golf-related is launchi ...
- TargetCast TCM - TOTO Washlet
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
A billboard in Times Square proved to be too cheeky for pri ...
- Wal-Mart Smart Net Pushes Point-of-Sale Ads
MediaDailyNews, Fern Siegel - Thursday, September 4, 2008
Trying to reach additional shoppers, Wal-Mart has launched the Wal-Mart Smart Networ ...
- Clarification: Bob Gorrie Not OVAB Member
MediaDailyNews, - Thursday, September 4, 2008
In the "Digital Outsider" column that ran on August 27 titled "OV ...
- Wal-Mart Unveils 'Smart Network'
Digital Outsider, Erik Sass - Wednesday, September 3, 2008
The nation's largest retailer revealed its new in-store video network today, t ...
- Nielsen Reveals First Out-Of Home TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2008
The first out-of-home TV ratings have been released by a previously announc ...
- Out-of-Home
Media Magazine, Jonathan Blum - Friday, September 5, 2008
Less may be more, but more is always more. And when ...
- Fallon Minneapolis - Travelers
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
You can stand under my umbrella, or interact with it on ...
- OMD - Nivea
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
If only getting rid of cellulite were as easy as popping Bubb ...