- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Taco Bell Debuts Cinema Ads
Around the Net In Media, Joan Voight - Monday, June 29, 2009
Taco Bell is turning to cinema as it kicks up its "W ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- GroupM Predicts 'Good News' For 2010 Ad Economy, Will Slide Only 1.4%
MediaDailyNews, Joe Mandese - Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's Grou ...
- Arbitron Launches ARB-TV To Measure Out-of-Home
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
Arbitron said Tuesday that it would use its Portable People Meter technolo ...
- ABC Firm Reps Times Square Ad Signage
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
A division of the rep firm for ABC's owned-and-operated stations has ...
- Celebrating The Best Out-Of-Home Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, June 22, 2009
"We think this stuff is art as well as commerce," writes ...
- Cinema Advertising Boasts Big Emotional Impact
MediaDailyNews, Erik Sass - Thursday, June 18, 2009
Cinema advertising has enjoyed a string of good news recently. The late ...
- That Billboard Is Watching, And It Knows Your Gender
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
...
- Captivate Gets Thomson-Reuters Content, Ads; Outcast, PumpTop TV Join Forces
MediaDailyNews, Erik Sass - Wednesday, June 17, 2009
This week saw more activity in the digital out-of-home marketplace, with ...
- Outdoor Effort Urges Drivers To Ring Off
Marketing Daily, - Tuesday, June 16, 2009
The National Safety Council has launched an outdoor advertising effort in ...
- Gas Station TV, Toyota Drive New 'Prius' Show
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Gas Station TV and Toyota are launching a new "community-generated" TV progra ...
- Show Time: Cinema Ad Revenue Rose 5.8% In 2008
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Cinema advertising revenue rose 5.8% in 2008 compared to 2007, from $5 ...
- Nescafe Attacks Starbucks' Via's Prices In Outdoor Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Nescafe has launched a cheeky and aggressive outdoor campaign in two te ...
- Clear Channel Brings Ads to Baggage Carousels
Around the Net In Media, Joan Voight - Thursday, June 4, 2009
Clear Channel Airports and DoubleTake Marketing will soon be wrapping ads arou ...
- Correction: OAAA Not Part of TAB 'Eyes On' Project
MediaDailyNews, - Tuesday, June 2, 2009
An article published in MediaDailyNews on Tuesday, June 2, titled "TAB Bo ...
- TAB Bows New 'Eyes On' Ratings
MediaDailyNews, Erik Sass - Monday, June 1, 2009
After half a decade of consultation, work and revision, the Traffic Aud ...