- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- HSBC Bank Launches N.Y.-Focused 'Unexpected' OOH
Marketing Daily, - Tuesday, August 31, 2010
From nautical cleats and coin-operated binoculars at the South Street Seaport ...
- Zoom Gets Funds For More OOH Expansion
MediaDailyNews, Erik Sass - Tuesday, August 31, 2010
The economic downturn and credit crunch don't seem to have prevented t ...
- RMG Expands Pharmacy Net, Titan Calls
MediaDailyNews, Erik Sass - Tuesday, August 24, 2010
Reach Media Group is expanding its health-oriented network through national advertising sal ...
- Out-of-Home Revs Gain Momentum, Up 3.6%
MediaDailyNews, Erik Sass - Monday, August 23, 2010
The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billi ...
- Clear Channel Extends OOH To Handsets
Mobile Insider, Steve Smith - Tuesday, August 24, 2010
One of the most promising extensions of existing media to mobile h ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Public Media: Digital Kiosks Hit 7,000 Stores
MediaDailyNews, Erik Sass - Friday, August 20, 2010
A new digital out-of-home network incorporating 3D displays (which don't require glasse ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Fox Uses Hotel Network To Promote Shows
MediaDailyNews, David Goetzl - Tuesday, August 17, 2010
Fox is looking to reach upscale travelers to generate interest in n ...
- National CineMedia Adds R/C To Chain Affiliates
MediaDailyNews, Erik Sass - Friday, August 13, 2010
National CineMedia, the nation's largest cinema advertising company, just got bigger, addi ...
- Gas Station TV Offers Brand Integration with ESPN
MediaDailyNews, Erik Sass - Wednesday, August 11, 2010
Gas Station TV and ESPN have renewed their content agreement, offering advertise ...
- Zoom Media Adds LA Fitness to DO Network
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
One of the nation's largest digital out-of-home networks targeting health club patro ...
- Report: Digital OOH Market Expands, But Key Categories Stay On Sideline
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The good news is that the second quarter of 2010 may ha ...
- Athenos Feta Campaign Yields Fast Results
Marketing Daily, Karlene Lukovitz - Friday, August 6, 2010
The "Make a Change for the Feta" campaign is anchored in ...
- National Cinemedia Runs 3D Ads
MediaDailyNews, David Goetzl - Wednesday, August 4, 2010
In-theater advertising company National Cinemedia said it will run four 3D a ...
- CBS Ratchets Up Financial Success
MediaDailyNews, Wayne Friedman - Tuesday, August 3, 2010
CBS Corp. rocketed to another strong financial period in revenues and profi ...