- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Landmark, Arthouse Launch Spotlight Cinema
MediaDailyNews, - Friday, October 29, 2010
Landmark Theatres, owned by Mark Cuban and Todd Wagner, and Arthouse Marketi ...
- IPG, Entourage Team To Test OOH Experiences
MediaDailyNews, David Goetzl - Tuesday, October 26, 2010
As it continues to build its research on how shoppers react ...
- OOH Advertising Enhances All Other Messaging
Research Brief, Jack Loechner - Tuesday, October 26, 2010
A new study by Clear Channel Outdoor with MarketShare Partners explores t ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Seeing Video Ads Everywhere
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
Newly released survey data from GfK MRI confirm the popular wisdom th ...
- Academic Debate: Should School Lockers Become Billboards?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
...
- Screenvision Names Reid New CEO
MediaDailyNews, Fern Siegel - Thursday, October 14, 2010
Shamrock Capital has completed its acquisition of Screenvision, a leading cinema advertise ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- Oneworld Alliance Goes UP-town In New York
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The campaign, via Imagination, promotes the alliance for a premium experience acro ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2010
Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Cover Me: Mediacy Uses Street Gates As OOH Promos
MediaDailyNews, Fern Siegel - Monday, October 4, 2010
The out-of-home ad market is redefining the concept of lock-and-load -- ...