- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- DO Gets TV Dollars, 44% Shift Spending From TV Budgets
MediaDailyNews, Erik Sass - Monday, July 25, 2011
Media buyers and planners are embracing digital out-of-home video as a w ...
- ABC Milks BoxTop Media
MediaDailyNews, David Goetzl - Wednesday, July 20, 2011
An ABC rep firm has inked a deal to begin selling invento ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- 'Two And A Half Men' Stays Raunchy With New Teaser Billboard
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
Hasn't been much outdoor advertising news lately for "Around the Net," ...
- Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
In a media-buying first, Aegis' Posterscope this week rolled out the fir ...
- Coca-Cola Creates What May Be World's Greenest Billboard
Creative Media Blog, Amy Corr - Tuesday, July 19, 2011
Commuters in Manila can breathe easier and enjoy fresher air thanks ...
- Full Tank: Gas Station TV Adds Venues, Viewers
MediaDailyNews, Erik Sass - Tuesday, July 12, 2011
Gas Station TV has expanded its network of digital out-of-home video displa ...
- Colgate Shows How To Combine Digital, Outdoor To Maximize Impact
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Colgate's new campaign, "Smile," shows that mixing social media with traditional advertisi ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- TNT Uses Interactive DO To Promote 'Rizzoli & Isles'
MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
When it comes to crime dramas, you can't get more engaged th ...
- Sungevity Takes Over Amtrak's Acela
Marketing Daily, - Friday, July 1, 2011
If you're reading this on the Acela, you don't need me ...
- JetBlue Airs Tour de France
MediaDailyNews, - Friday, July 1, 2011
For the eighth straight year, JetBlue Airways will air continuous, live covera ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...