- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Acura Bats For Fences With 'Made For Mankind'
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
"We have been rethinking the brand for a few years, taking ti ...
- Pure Tells Consumers To 'Love Your Insurance'
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- SFO Taps Clear Channel Airports For Digital Makeover
Digital Outsider, Erik Sass - Friday, June 21, 2013
San Francisco International Airport has selected Clear Channel Airports to create ...
- Nissan Opens Door To Versa Launch
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
Nissan started taking the message to the Web this month with ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...
- Wal-Malt Selling At Bus Stops In Toronto
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
Walmart and consumer products giant Procter & Gamble have launched mobile stor ...
- Spotlight Cinema Networks Appoints Execs, Names Rakfeldt CEO
MediaDailyNews, Erik Sass - Tuesday, June 11, 2013
Spotlight Cinema Networks named its first CEO, Jerry Rakfeldt, from his po ...
- Outdoor Ad Revs Rise To $1.5 Billion
MediaDailyNews, Erik Sass - Friday, June 7, 2013
Out-of-home advertising revenue grew 4.5% from $1.4 billion in the first quart ...
- Think Global, Act Programmatic: GroupM's Xaxis Unveils Market Domination Plan
Online Media Daily, David Goetzl - Friday, June 7, 2013
Global expansion continues at GroupM unit Xaxis as it moves into Lat ...
- Homing Pigeons
RTBlog, Joe Mandese - Friday, June 7, 2013
In the short time we've been publishing RTBlog, we've explored a numb ...
- Where's Waldo? In The Big Apple
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
Waldo himself will appear in ads and digital programs. Online at nycgo.com/wald ...
- ABC, Branded Cities Partner For National DOOH Network
MediaDailyNews, Erik Sass - Monday, June 3, 2013
ABC Regional Sports and Entertainment Sales, a division of ABC National Televisi ...
- Heineken Targets Adventure-Seeking Men
Marketing Daily, Tanya Gazdik - Monday, June 3, 2013
Heineken is launching a promotion today themed "Dropped" in which men ag ...