- Valpak Brings Digital Coupons To Samsung Wallet
MediaDailyNews, Erik Sass - Wednesday, October 30, 2013
Valpak has partnered with Samsung to enable consumers to save digital coupo ...
- Silver Screens Playbook: Screenvision To Guarantee On Nielsen Demos
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
Screenvision, which operates the country's second-largest cinema advertising network, has signed ...
- Agencies Fight Over Work
Mediapsssst, Richard Whitman - Monday, October 28, 2013
As a name for their shops, not something they actually do, whi ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- Clear Channel Names Jacobs CRO/President Of Sales
MediaDailyNews, Erik Sass - Wednesday, October 23, 2013
Clear Channel Outdoor has named Walker Jacobs chief revenue officer and preside ...
- Location Tracking Companies To Create Universal Opt-Out Page
Online Media Daily, Wendy Davis - Tuesday, October 22, 2013
Eight analytics companies that track mobile users in retail stores have agre ...
- NBCU Ramps Up Marketing Effort To Promote Winter Olympics
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
NBCUniversal will be kicking off its major marketing effort starting next we ...
- A Nice Couch To Sit On After Your Strip Search
MAD, Steve McClellan - Monday, October 21, 2013
SpringHill Suites tries to make DFW security checkpoint experience a little le ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- Digital Billboards Face More Opposition
Digital Outsider, Erik Sass - Friday, October 18, 2013
Digital billboards are a boon for the outdoor advertising companies who o ...
- CVS Unveils Personalized Circulars
MediaDailyNews, Erik Sass - Thursday, October 17, 2013
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing chann ...
- What Fun! Popcorn, Ind. 'Takes Over' NY Sites
MAD, Steve McClellan - Tuesday, October 15, 2013
In its first ever national ad-marketing campaign, the popcorn snack food compa ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- California Cracks Down On Illegal Outdoor Ads
MediaDailyNews, Erik Sass - Wednesday, October 9, 2013
California might well be the world capital of outdoor advertising, but t ...
- The War Over Mobile Marketing Air Space Is Coming To A Mall Near You
Mobile Marketing Daily, Steve Smith - Wednesday, October 9, 2013
Mobiquity Networks announced this morning an extension and expansion of their exclusi ...
- For In-Cinema, Toyota Taps Screenvision, Shazam
Marketing Daily, Karl Greenberg - Thursday, October 3, 2013
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engageme ...
- Zoom's Beaubien To DPAA Chairman
MediaDailyNews, Erik Sass - Tuesday, October 1, 2013
There's a changing of the guard at the Digital Place-Based Advertising Associatio ...