- CBS, United Fly New 'Better Seats' Campaign
MediaDailyNews, Wayne Friedman - Monday, March 31, 2014
Looking to help launch a new comedy, CBS has struck a de ...
- DPAA Adds New York's MTA To Roster
MediaDailyNews, Erik Sass - Monday, March 31, 2014
The Digital Place-based Advertising Association is getting its first member from t ...
- Cinema Ads Hit $678M In 2013
MediaDailyNews, Erik Sass - Wednesday, March 26, 2014
Cinema advertising revenues rose 6.5% from $636 million in 2012 to $6 ...
- Clear Channel Outdoor Bows Mobile Ad Platform
Mobile Marketing Daily, Erik Sass - Tuesday, March 25, 2014
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity ...
- That Giant Sucking Sound Was The Olympics, Tapped Madison Avenue Out
MAD, Joe Mandese - Tuesday, March 25, 2014
In what may be the first empirical view of the so-called "Olymp ...
- Sprint Introduces The Framily Frobinsons
Marketing Daily, Aaron Baar - Monday, March 24, 2014
The new campaign introduces a family that includes a hamster dad, ...
- Screenvision Unveils New Preshow Ad Product
MediaDailyNews, Erik Sass - Monday, March 24, 2014
Screenvision, one of the nation's two dominant cinema advertising networks, is unveili ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- NEW! NRMA Insurance's Crashed Car Showroom Demonstrates Car Safety Technology
Out to Launch, Amy Corr - Friday, March 21, 2014
NRMA Insurance opened a Crashed Car Showroom in Sydney, Australia on Mar ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- Siemens Carries Baton With Stand Up To Cancer
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
The campaign centers on a physical baton that will be passed fr ...
- CBS Outdoor Americas Files IPO
Around the Net In Media, Phyllis Fine - Wednesday, March 19, 2014
CBS filed an initial public offering for its Outdoor Americas division ...
- Building Rapport Between OOH, Automation
RTBlog, Tyler Loechner - Wednesday, March 19, 2014
Much of the digital world of advertising has been automated, even ...
- Amscreen Technology To Keep An Eye On Audiences
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Amscreen claims that technology which recognises and categorizes who is looking ...
- Goodyear Unveils First New Blimp Model In 45 Years
MediaDailyNews, Erik Sass - Friday, March 14, 2014
This week brought more aerial advertising news, with the unveiling of Goodyear ...
- CBS Outdoor Unveils Digital Underground Net In NYC Subway Stations
MediaDailyNews, Erik Sass - Monday, March 10, 2014
CBS Outdoor formally launched its new digital out-of-home network this week, bas ...
- Outdoor Revenues Rise in 2013
MediaDailyNews, Erik Sass - Monday, March 10, 2014
Total out-of-home advertising revenue increased in the fourth quarter of 2013, ...
- IPG Backs ADstruc: Wants Out-of-Home To Be More Digital, Easier To Plan/Buy
Real-Time Daily, Tyler Loechner - Monday, March 10, 2014
Interpublic Group on Monday announced a partnership with ADstruc, a technology platfo ...
- Amtrak Promises 'Ultimate Road Trip'
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
Amtrak is rolling out two campaigns highlighting the choice and benefits th ...
- Perdue's Harvestland In First Consumer Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 3, 2014
"We all romanticize about how our predecessors lived," notes Via creative direct ...
- DirecTV, Van Wagner Bow Giant LED Blimp
MediaDailyNews, Erik Sass - Monday, March 3, 2014
DirecTV and Van Wagner Airship Group are taking digital out-of-home advertising ...