- Digital Schmigital - Gunn Finds Print Still Has Real Firepower
MediaDailyNews, Joe Mandese - Thursday, August 28, 2014
At a time when Madison Avenue seems to think all-things-digital, advertising awar ...
- NBC Puts Muscle Behind 'Blacklist' Promos
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
NBC is putting a lot of marketing resources -- and money ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Gilbarco, VeriFone Team For At-Pump DOOH Network
MediaDailyNews, Erik Sass - Wednesday, August 13, 2014
Gilbarco Veeder-Root, the world's largest manufacturer of gas pumps and point-of-sale system ...
- Rainvertising Promotes Bumbershoot Music Festival In Seattle
Out to Launch, Amy Corr - Wednesday, August 13, 2014
Not only is rain Mother Nature's way to wash your car f ...
- Net-A-Porter Launches First Digital Out-Of-Home Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Net-a-Porter will show sales from its site in real-time as the luxu ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Lamar Buys Marco, Strengthens Presence In South
MediaDailyNews, Erik Sass - Tuesday, August 5, 2014
This week brought more consolidation in the outdoor advertising industry, with Lam ...
- Ocean Outdoor Buys Signature Outdoor
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large-form ...
- In Seattle, Rain Helps Promote Upcoming Bumbershoot Festival
MAD, Larissa Faw - Monday, August 4, 2014
To promote Seattle's upcoming Bumbershoot festival, Publicis Seattle deployed a paint produ ...
- Global DOOH Forecast To Hit Nearly $10B In 2014
MediaDailyNews, Erik Sass - Monday, August 4, 2014
After several years of slower growth, growth in global digital out-of-home advertisi ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- Digital Outdoor Helps Restore Growth To Out-of-Home
Around the Net In MAD London, Sean Hargrave - Friday, August 1, 2014
Outdoor has returned to growth in the second quarter of 2014, driv ...