- P&G Turns On Ad Spigot To Intro Products, Bring Back Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Proctor & Gamble, which trimmed U.S. ad spending by more than 1 ...
- How Inventors Brought An Innovative Razor To The Masses
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
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- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- How Procter & Gamble Creates Customers In China
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
Joel Backaler, head of Asia Pacific Operations for Frontier Strategy Group, ...
- Sports B.O. Is The Sweet Smell Of Success
Marketing: Sports, Barry Janoff - Tuesday, April 27, 2010
The men's grooming category has long been dominated by shaving cream a ...
- Gillette Readying Major Push Behind Fusion ProGlide Launch
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
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- Frontline Plus Focuses On 'Killer Instinct'
Marketing Daily, Tanya Gazdik - Friday, April 23, 2010
Frontline Plus flea prevention appeals to pet owners' primal instincts in wanti ...
- Gillette Supports 'Young Guns' At NASCAR
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
Gillette is supporting the launch of its Gillette Fusion ProGlide shaver wi ...
- Benadryl, National Parks Partner For Web Series
Marketing Daily, Aaron Baar - Monday, April 19, 2010
Benadryl and the National Park Foundation have teamed up to create ...
- Burt's Bees Asks Consumers To 'Find Your Burt'
Marketing Daily, Tanya Gazdik - Sunday, April 18, 2010
Burt's Bees is promoting the microsite via social media, including its compa ...
- Kim-Clark Depends On Male/Female Difference
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
"From a campaign perspective the thing we want to have come throu ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Q&A: Nivea's Marketing Strategy Is More Than Skin Deep
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Nicolas Maurer, vp-marketing for Beiersdorf, chats with Barry Janoff about how Niv ...
- Kraft, Tecate Share Hispanic Marketing Knowledge
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
Key principle #1 is developing a deep understanding of the lifestyles a ...
- For S.C. Johnson, Brand Evangelists? Frenemies?
Marketing Daily, Sarah Mahoney - Tuesday, April 13, 2010
For smart companies, user comments like these can work "as one b ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- P&G Emphasizes Design To Win Customers At The Shelf
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
Nielsen's Bases unit found last year that in-store marketing beats TV ...
- As Economy Improves, CPCs Increasing Ad Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
Several big consumer-products manufacturers -- including Procter & Gamble, Colgate-Palmolive, Kimberly-Clark a ...
- P&G, Walmart Partner In TV Special
Marketing Daily, - Monday, April 5, 2010
P&G and Walmart said, in a release, that the film is ...
- P&G's Pantene Plans Reality TV-Style Ad
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
Pantene's reality TV-style campaign will center on a real person, chosen throu ...
- P&G Seeks Shampoo Testers For Telecast
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
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