- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Deodorant Brands Try To Build Loyalty In India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
The personal care market in India is growing at around 30% ...
- Brand Curates Online Football
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Gillette is curating digital content in a partnership with YouTube. The Gillet ...
- Axe Suggests 'Showerpooling'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Unilever's Axe men's brand has a new online ad campaign urging colle ...
- California's G.M.O Labeling Prop: Brands Caught In Crossfire
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2012
Large food and beverage makers' opposition to California's Proposition 37, which wou ...
- One A Day Partners With Sheryl Crow On Hunger
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
The One A Day Multivitamins, Feeding America and nine-time Grammy Award winn ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- J&J Names Fixer/Outsider To Head Consumer Biz
Marketing Daily - Top of the News, Thom Forbes - Friday, September 14, 2012
Beleaguered by recalls, loss of consumer trust and, reportedly, sagging morale, Johns ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- Exedrin Postpones Return
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
After Excedrin products were pulled from shelves last January due to manufacturi ...