- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Jeep Sponsors Dave Matthews Festival
Marketing Daily, Karl Greenberg - Friday, June 24, 2011
The automaker says it is also launching partnerships with a number ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Nielsen, MyWebGrocer To Track Online Grocery Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2011
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can n ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Sun Life Financial Partners With Cirque Du Soleil
Marketing Daily, - Thursday, June 16, 2011
Sun Life Financial Inc. and Cirque du Soleil have entered into ...
- AmEx, Patch Partner To Serve New Users
Marketing Daily, Gavin O'Malley - Tuesday, June 14, 2011
"Our collaboration with AOL's Patch increases the scale and reach of t ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...