- DigitasLBi Taps Rubicon For Programmatic Buying
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubic ...
- Wenner Media Taps iSocket For 'Programmatic Direct' Tech
Real-Time Daily, Tyler Loechner - Wednesday, September 24, 2014
Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," th ...
- Martin Mercado, McCann Partner In New Argentina Agency
MAD, Steve McClellan - Tuesday, September 23, 2014
Mercado, a celebrated Argentinian creative, was behind a controversial Anti-British ad th ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- For IPG Placed Is The Place To Be
MAD, Steve McClellan - Thursday, September 4, 2014
The holding company has entered into a strategic partnership with the Seattle-bas ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...