- PETA Peeved At 'Animal Control' Monkeyshines
TVBlog, Adam Buckman - Friday, March 15, 2024
The nation's best known animal advocates' group thinks a Fox sitcom ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Mars Studies How 'Pets Connect Us'
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2024
Nearly 90% of pet parents agree that pets contribute to a strong ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- PETA Enlists Edie Falco In Spot Running Super Bowl Sunday
MAD, Fern Siegel - Friday, February 2, 2024
In the new spot, Falco is making pizza when her cheese ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- Hill Holliday Will No Longer Use Certain Dog Breeds In Its Ads
Mediapsssst, Richard Whitman - Tuesday, January 9, 2024
The agency got a shoutout from PETA for committing not to u ...
- Test Drive: Hyundai Santa Fe Is For The Dogs
Drive Time, Tanya Gazdik - Tuesday, December 26, 2023
The rear seats fold perfectly flat -- a huge boon when transporti ...
- 67% Gen Z, Young Millennials Choose Pets Over Kids
Marketing Daily, Tanya Gazdik - Saturday, December 16, 2023
The Northeast has highest percentage of dog owners (61%) who chose the ...
- Toyota Creates Tacoma Dog Toy For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, December 14, 2023
The automaker says it will give away 500 limited-edition Tacoma T.R.D. (Tou ...
- Greenies Saves Santa From Doggie Bad Breath
Marketing Daily, Erik Oster - Thursday, December 7, 2023
Nothing's worse than a dog with halitosis, especially if you're a San ...
- Longevity Drugs Could Add Years To Pets' Lives
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Choosing to live with pets comes with an inevitable loss, since they' ...
- Petco Stumbles As Animal Lovers Cut Back
Marketing Daily, Sarah Mahoney - Thursday, November 30, 2023
The retailer, with weak sales and declining profits, is pivoting to mo ...
- Woof, Slurp! Jones Launches Soda For Dogs
Marketing Daily, Erik Oster - Wednesday, November 29, 2023
No, toilet water is not one of the initial flavors. Instead, there ...
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership
Marketing Daily, Erik Oster - Wednesday, November 22, 2023
The global campaign combines in-game experiences, immersive digital content and IRL eve ...
- Pedigree Promotes Dog Adoption Through 'Shelter Sunday'
Marketing Daily, Erik Oster - Wednesday, November 22, 2023
The brand is celebrating "Shelter Sunday" by offering to reimburse adoption fe ...
- 'Cats Lose Their Cool' In Temptations' Retro-Themed Holiday Ad
Marketing Daily, Erik Oster - Friday, November 17, 2023
A live TV Christmas special is interrupted by a naughty cat, w ...
- General Mills Expands Pet Care Portfolio With Fera Pets Acquisition
Marketing Daily, Erik Oster - Wednesday, November 15, 2023
The acquisition marks General Mills' first entry into the pet supplements categ ...
- On Hulu, Dancing Humans And Canines Compete To Be Top Dogs
TVBlog, Adam Buckman - Wednesday, November 15, 2023
The existence of the sport of dog dancing, in which dog owne ...
- How Bark Keeps Dunkin' Deal Fresh
Marketing Daily, Sarah Mahoney - Friday, November 3, 2023
With stuffed lattes and tough Munchkins, the dog-toy company finds new wa ...
- Freshpet Adds Empower To Agency Roster
Mediapsssst, Richard Whitman - Thursday, November 2, 2023
Cincinnati-based Empower joins Cage Point as another media agency serving the client ...
- Test Drive: Subaru Crosstrek Wilderness Offers Serious Capability
Drive Time, Tanya Gazdik - Monday, October 9, 2023
The Subaru Crosstrek Wilderness is a capable vehicle that can handle sa ...
- 'Subaru Loves Pets' Month Returns
Marketing Daily, Tanya Gazdik - Sunday, October 1, 2023
The brand is launching an integrated ad campaign from Carmichael Lynch featuri ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- At Chewy, Changing Marketing Mix Boosts Sales 14%
Marketing Daily, Sarah Mahoney - Thursday, August 31, 2023
The pet-care retailer topped expectations amid marketing shifts and new channels. B ...
- Rover Focuses On Human Reassurance In Pet Spots
MAD, Fern Siegel - Monday, August 28, 2023
The brand's new work from Little Hands of Stone targets those w ...
- British Movie Theaters Invite Canine Companions
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, August 27, 2023
Curzon Cinemas, a chain with 16 locations in Britain, is allowing do ...
- For National Dog Day, Bark Expands Tattoo Contest
Marketing Daily, Sarah Mahoney - Friday, August 25, 2023
The D2C brand wants fans to be able to keep their d ...