- Bristol-Myers Squibb Buys Kosan Biosciences
Marketing Daily, - Friday, May 30, 2008
The acquisition of the cancer therapeutics company is expected to enhance Bristol-Mye ...
- U.S. Health Department Promotes Hospital Comparison Site
Marketing Daily, Aaron Baar - Thursday, May 22, 2008
[Health] The ads, which ran in 58 newspapers on Wednesday, highlight t ...
- Merck Settles, Agrees To Advertising Restrictions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 21, 2008
As part of the largest settlement ever for a class-action lawsuit again ...
- Medical Journal's Article Questions TV Ads for Stent
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 15, 2008
A television commercial for a heart stent made by Cordis, a un ...
- Special Rules For Drugs in Product Placement
Around the Net In Media, Joan Voight - Thursday, May 15, 2008
Paid product placements of brand name drugs, such as Prozac and Viag ...
- DTC Rx Marketing Changes Doc-Patient Relationship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 14, 2008
The changing dynamic of the doctor-patient relationship--with patients seemingly calling the sho ...
- Big Pharma Facing Critical Challenges On Several Fronts
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 8, 2008
The pharmaceutical industry will have negative growth in 2011--the first drop ...
- Democrats Renew Pressure For Rules on Drug Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 8, 2008
...
- 'Unbiased' Doctors Act As Stealth Marketers On Radio
Around the Net In Media, Joan Voight - Wednesday, May 7, 2008
Evidence suggests that doctors are subtly shilling for drug companies through the ...
- Drugmakers Called To Hill For Hearing On Ads
Marketing Daily, - Tuesday, May 6, 2008
U.S. lawmakers will examine advertising campaigns for the cholesterol drugs Lipitor a ...