- Docs, Pharma Under Increased Scrutiny
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 31, 2008
Dr. Joseph Biederman, who has been a prominent backer of childhood u ...
- Some Rx Marketing Everybody Can Get Behind (Except Brands)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 31, 2008
In a program that will begin Friday and last through March 2 ...
- FDA To Rx Industry: Improve Quality Of Leaflets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
A 50-page study finds that pharmacies too often fail to provide consume ...
- Drug Maker Wyeth Said To Pay Ghostwriters For Journal Articles
Around the Net In Brand Marketing, Thom Forbes - Monday, December 15, 2008
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- PhRMA Guideline Revisions Don't Go Far Enough for Legislators
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
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- Generic Drug Prices Fall In U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
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- Drug-Safety Data: Too Much Information?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
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- Bristol-Myers Engages Chinese With Hepatitis B
Marketing Daily, Aaron Baar - Friday, December 5, 2008
While the commercials are currently scheduled to run only in Mandarin ...
- Study: Brand Name Heart Drugs No Better Than Generic
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 4, 2008
Brand-name drugs that treat cardiovascular conditions don't work any better than the ...
- Abbott Adding Safety Information In YouTube Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 4, 2008
Boston-based Prescription Project had complained that the spots did not comply wi ...