- Big Pharma, FDA Face Three Battles (Among Many)
Marketing Daily - Top of the News, Thom Forbes - Friday, May 31, 2013
In two different scenarios this morning, renegade doctors concerned about the safe ...
- I Am Not Your 'Target'
Marketing: Health, Sarah Larcker - Friday, May 10, 2013
My agency was recently invited to participate in a pitch about whi ...
- Pfizer Offers Viagra Direct-To-Consumer
Marketing Daily, Tanya Gazdik - Monday, May 6, 2013
In a first for the pharma industry, Pfizer will begin selling Viag ...
- Lilly Diabetes Expands Disney Publishing Partnership
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Lilly Diabetes is expanding its collaboration with Disney Publishing Worldwide internationally, bas ...
- Precision Health Launches Pharma Video Ad Network
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers alrea ...