- Study: Google Overestimated Its Economic Impact
Online Media Daily, Laurie Sullivan - Wednesday, July 27, 2011
"Grossly exaggerated" is how independent analysis describes Google's 2009 and 2010 Econom ...
- Guiding Google AdWords Quality Scores
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2011
Experts at PPC Hero have created a new "The Ultimate Guide ...
- Call Metrics For Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
Call tracking could become the newest metric to measure the success ...
- When Paid Eats Organic Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
How does paid search influence organic clicks on Web sites? Chris Cr ...
- Microsoft, Yahoo Search Partnership Lacks Something
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 25, 2011
The Microhoo search alliance isn't working. That's according to Matt Rosoff, w ...
- Ness: Ex-Apple Intern Launches Mobile Search Engine
Online Media Daily, Laurie Sullivan - Thursday, July 21, 2011
A new mobile search engine called Ness, relying on social signals, location-bas ...
- Tesco's Former Ad Agency CEO Influences Online Marketing Social, Search
SearchBlog, Laurie Sullivan - Friday, July 22, 2011
Tesco became one of the first U.K.-based retail chains to implement rad ...
- Bidding Big On Competitive Paid-Search Brand Terms
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 21, 2011
What competitor is trying to grab keyword traffic or just increase t ...
- The Google+ Obsession: Targets Estimate 20 Million And Counting
SearchBlog, Laurie Sullivan - Thursday, July 21, 2011
Paul Allen, the Google+ unofficial statistician and founder of Ancestry.com, estimates Googl ...
- Yahoo's Bartz Talks Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 20, 2011
Yahoo CEO Carol Bartz provides a rundown on the search alliance wi ...
- Tablets And Mobile Take Search Spotlight
SearchBlog, Laurie Sullivan - Wednesday, July 20, 2011
Ad impressions from mobile and tablet devices reached 12.1% of total paid-sear ...
- Paid-Search Marketer And The 'Farmer's Daughter'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 19, 2011
In a fun series that builds on "stereotype" profiles, Pat East giv ...
- How Much Does Google Make On Paid-Search Keywords?
SearchBlog, Laurie Sullivan - Tuesday, July 19, 2011
Ever wonder about the most searched-on and expensive Google AdWords keywords? Goog ...
- How To Gain Paid-Search Long-Term Benefits
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 18, 2011
Achieving first-page search results isn't easy. Marketers know it means the W ...
- Search Marketing Lessons From Yosemite Falls
SearchBlog, Laurie Sullivan - Monday, July 18, 2011
Last week I took a few days off work to unplug a ...
- Google's, Microsoft's Attribution Management Certification
SearchBlog, Laurie Sullivan - Friday, July 15, 2011
Should Google and Microsoft step in to require an attribution certification progr ...
- Paid-Search Tests That Don't Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 14, 2011
Don't run paid-search tests. Ever think about reading those words from Melis ...
- Brand Images Heighten Paid-Search Ads
SearchBlog, Laurie Sullivan - Tuesday, July 12, 2011
If images improve click-through rates and help sell products and services, Vertic ...
- Google Sitelinks Adds Two Links, Contributes To Conversions
SearchBlog, Laurie Sullivan - Monday, July 11, 2011
The inflated revenue growth that some brands experienced in 2010 will ma ...
- What Works When Writing Paid Search Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 8, 2011
Some marketers view writing paid search ads as an art form. Aft ...
- Can Google Get Privacy Right?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 8, 2011
Kevin Lee tells us about a Web site Google launched to addre ...
- Paid Search Budgets Rise, Gain Efficiencies At Lower Costs
Online Media Daily, Laurie Sullivan - Thursday, July 7, 2011
Advertisers spent 20% more on paid search campaigns in Q2 2011, compar ...
- Google To Release Real-Time Travel Search Tools
Online Media Daily, Laurie Sullivan - Wednesday, July 6, 2011
Marketers will have a unique opportunity to tie in location-based paid sear ...
- Trendy Back To School Optimization Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2011
Peter Haubold gives us tips on optimizing paid search ads for ba ...