- PR To Face Myriad Challenges In 2011
Marketing Daily, Ronn Torossian - Wednesday, December 29, 2010
There has never been a more difficult time to work in t ...
- Goodbye 2010, The Year Of Austerity
Marketing Daily, Vanessa Horwell - Thursday, December 23, 2010
And I'll bet you all thought 2009 was a killer. ...
- P&G's Pepto-Bismol Targets Party-Hardly-ers
Marketing Daily, Aaron Baar - Tuesday, December 14, 2010
"Pepto has generated an incredible pop-culture relevance ranging from multiple references ...
- QSRs Cope With Heat From Employee Act-Outs
Marketing Daily, Karlene Lukovitz - Friday, December 10, 2010
The last few days have seen media reports of two incidents involvi ...
- DiGennaro Taps Forbes' Wells To Lead Content
MediaDailyNews, - Wednesday, December 8, 2010
Melanie Wells, a long-time media journalist and an executive editor at Forb ...
- Schacter Named President Of DiGennaro
MediaDailyNews, - Wednesday, December 8, 2010
DiGennaro Communications, an independent New York-based PR firm specializing in Madison Aven ...
- Balance Tech With Ethics, Industry Standards
Marketing Daily, Gary McCormick - Friday, December 3, 2010
It's imperative that we take a step back to ensure we understa ...
- Paying To Play In The Social Media Sandbox
Marketing Daily, Vanessa Horwell - Thursday, December 2, 2010
Some have argued against the pay-for-play model that is slowly becoming prevale ...
- Southwest Reaches Facebook Million Mark
Marketing Daily, Tanya Gazdik - Wednesday, December 1, 2010
In comparison, JetBlue had 428,387 Facebook fans at press time, United Airlin ...
- TSA Mess Exposes Communication Gap
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Experts tell Bill Briggs that the biggest problem exposed by the prote ...
- Subway Dominates Sunday Night TV
Marketing Daily, Karlene Lukovitz - Wednesday, November 17, 2010
"From an audience standpoint, it's a very competitive time slot, so ...
- Energy Hogs Try A Diet
Marketing: Green, Greg Menken - Wednesday, November 17, 2010
Whether it's PR or economics that drive green, both will continue ...
- Carnival Cruises Must Bail Out Its Image
Marketing Daily, Tanya Gazdik - Sunday, November 14, 2010
"Of course, the net effect is still negative, but not as negati ...
- P&G's Marc Pritchard Touts Value Of PR
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
...
- Get Prospect-centric With Your PR
Marketing Daily, James McNulty - Wednesday, October 27, 2010
Now that customers are more in charge of the sales process th ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- DIY PR: Leave It To The Professionals
Marketing Daily, Vanessa Horwell - Thursday, October 14, 2010
Like my misadventure with home-decorating, doing things without knowledge or expertise ca ...
- Accidental Death Of Owner Adds To Segway's Image Problems
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
The Segway has struggled to expand beyond its status as a nic ...
- Got Java?
Marketing Daily, - Tuesday, September 28, 2010
Dunkin' Donuts and CareerBuilder have identified the Top 10 professions with t ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- You Give PR A Bad Name
Marketing Daily, Vanessa Horwell - Tuesday, September 14, 2010
Manipulating and faking reviews is tantamount to fraud and premeditated deception. ...
- KFC To Introduce Colonel To The Younger Generation
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
As a green copy editor, I recall writing a headline for t ...
- Public Relations Gains Ground On Mad Ave.
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Stuart Elliott writes about the latest acquisition by MDC Partners and not ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- The Pay For Play Conundrum
Marketing Daily, Vanessa Horwell - Wednesday, August 25, 2010
PFP is unethical; it lessens the overarching value of PR as ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- In Case of Emergency: High-Profile Cases Teach What Not to Do
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
PR lessons learned from the Toyota, BP and Goldman Sachs imbroglios. ...
- PR Alert: FAA Mulls Stiff Fine On American For Maintenance Lapses
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Sources tell Andy Pasztor that the Federal Aviation Administration is going ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...