- The Pay For Play Conundrum
Marketing Daily, Vanessa Horwell - Wednesday, August 25, 2010
PFP is unethical; it lessens the overarching value of PR as ...
- Kraft 'Huddles' To Fight Hunger, Enlists Celebs
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2010
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relation ...
- In Case of Emergency: High-Profile Cases Teach What Not to Do
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
PR lessons learned from the Toyota, BP and Goldman Sachs imbroglios. ...
- PR Alert: FAA Mulls Stiff Fine On American For Maintenance Lapses
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Sources tell Andy Pasztor that the Federal Aviation Administration is going ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 16, 2010
What's next for Al Gore? ...
- HP Adviser APCO Built Crisis Unit Handling WorldCom, Vioxx
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
APCO is no stranger to controversy, Sarah Rabil reports. ...
- JetBlue Puts Head In Sand Re: Incident
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2010
Fed-up JetBlue flight attendant Steven Slater's 15 minutes of fame are ticki ...
- With Advice Like This, Some Might Ask, Who Needs A PR Firm?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
The 5,168 headlines Google carries about the ouster of Hewlett-Packard CEO Ma ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 9, 2010
What's next for Al Gore? ...
- Horizon Media Taps Berwitz As Communications Chief
MediaDailyNews, - Thursday, August 5, 2010
Horizon Media has named long-time public relations executive Scott Berwitz director ...
- Wikileaked. Now What?
Marketing Daily, Vanessa Horwell - Thursday, August 5, 2010
What the Wikileaks publication of classified information means for media. ...
- P&G Re-Ups With NFL, Taps Jerry Rice
Marketing Daily, - Tuesday, August 3, 2010
The company, which became one of the league's top-shelf sponsors last ye ...