- PLA Tools: There's Room For Improvements
Show Daily, Laurie Sullivan - Tuesday, April 30, 2013
Marketing to merchandising: that's how panelists describe product listing ads. A pan ...
- PLAs: The Future Of Mobile, Purchase Data.
Show Daily, Laurie Sullivan - Tuesday, April 30, 2013
Expect to see a lot of experiment in mobile product listing ad ...
- Adchemy Introduces Product Listing Ad Automation
Online Media Daily, Laurie Sullivan - Monday, April 29, 2013
Adchemy will unveil a product listing ad platform aimed at simplifying t ...
- How To Gain Returns From PLAs, Not AdWords Targeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 23, 2013
Making the most of the return investments on product listing ads tak ...
- PLA Clicks On Smartphones
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 22, 2013
Shipments of low-cost smartphones, about $250 each, will grow from 259 milli ...
- How To Set Up, Optimize Product Listing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 15, 2013
Setting up data fees, product listing ad (PLA) campaigns, and optimizing campaig ...
- How To Set Up A PLA Data Feed
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 3, 2013
Search marketers that need help setting up product listing ads (PLAs) mig ...