Tag results for "programmatic" for October 2013
- RTB To Reach $3.3B In U.S.Programmatic ad spending should hit $12 billion this year, with the U. ...
- Native Ad Formats vs. Exchange Ready MediaBoth native and programmatic have their benefits and both have a pla ...
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic PlatformVerve Mobile, a location-based mobile ad network, and Vistar Media, a programmat ...
- 2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says YesRecently, most years have been dubbed the "year of mobile," but Ru ...
- Twelvefold Makes Programmatic Platform Self-Serve, Relies On 'Mindsets,' Not CookiesTwelvefold on Wednesday announced the launch of a self-service version of the ...
- Run Hires Outram, Jean-BaptisteRun has hired Chris Outram as director of data and architecture a ...
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella HarkinsIs Big Data crushing the cookie, or is multichannel marketing? Is the ...
- Programmatic Is About Freeing Humans, Not Replacing ThemThe Huffington Post today posted an article written by Beet.TV's Andy Plesse ...
- Transparency: Are Pubs Just Waiting For Buyers To Define It?The final panel at the Video Insider Summit this weekend explored t ...
- In Europe, SpotXChange Says One-Third of Video Buys Will Be Programmatic by 2017; Now Only 4.6% Are The European programmatic video market will grow an average 77.1% a ye ...
- Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad BuysThe uncertainty of what media will cost six months in advance c ...
- Don't Overdo Ad Tech Partnerships: A Lesson From...Oktoberfest?Netmining President Chris Hansen attended Oktoberfest in Munich this year, and t ...
- Do Advertisers Really Know Where Their Ads are Running? Major brands' ads ran as pre-roll before online viewers saw a go ...
- Turner Launches Private Ad ExchangeTurner Digital Ad Sales on Thursday announced it has launched a priva ...
- Is Programmatic The Future Or The Now?If you look through old articles and posts about programmatic media-buying, I ...
- 'Fragmentation' Isn't A Marketer's Most Pressing Connection IssueI once tried to describe the programmatic ecosystem to a non-advertiser ...
- Adap.tv's Low CPM Takes the Rosy Hue Off AOL's comScore TriumphAccording to recent data from ComScore, AOL sites served the most vid ...
- Want To Up Completion Rates? Just Help Your City's Baseball TeamBaseball fans in the cities of the final four teams in th ...
- Travel Ads Among Most Expensive For Programmatic TradersLast month, IgnitionOne released data that said travel advertisers are spending 9 ...
- Connecting Programmatic To Actual MarketingIn the digital video realm, we've been drenched in the downpour ...
- AOL Bests Google, Delivers 3.7B Video Ad ImpressionsFor the first time, AOL has unseated Google as the top onli ...
- Programmatic Buying and the Evolving Definition of 'Upfront' - Separating Myths from RealityWhile the tsunami of buzz around "Programmatic Upfronts" reached new heights duri ...
- Accordant Steps Into Audio RTB, Partners With TritonIndependent media trading desk Accordant Media on Thursday announced a partnership wi ...
- Subaru Fills Up With Rocket Fuel, Ups Conversion 84%Rocket Fuel on Thursday announced the results of a Subaru campaign th ...
- 18-24, 65+ Not So Different To Programmatic Video AdvertisersThey might be generations apart, but 18-to-24-year-olds have some video viewing habi ...
- Digital Publishers Resisting Programmatic"There are definitely people who are trying to talk us out ...
- Q&A With Iponweb's O'Neil On 'Fragmentation' In ProgrammaticIponweb, a UK-based real-time tech company, last month launched BidSwitch, a to ...
- Maxifier Promotes Denise Colella To CEODenise Colella has been promoted to CEO of Maxifier, effective immediately. S ...
- How Programmatic Buying & RTB Will Lead to Better Digital VideoIf you're on the creative side of the advertising business, it c ...
- Programmatic, Not Mobile, Drives Ad GrowthMobile advertising jumped 145% to $3 billion in the first half ...
