Tag results for "programmatic" for December 2013
- Industry Reading Habits Reveal Lingering Concerns With Programmatic"Programmatic buying is currently one of the hottest topics in marketing circle ...
- There's No Such Thing As Bad DataWhile missed KPIs are never a goal, they should be far fr ...
- Programmatic Predictions For 2014With 2014 right around the corner, many programmatic media-buying experts are eag ...
- 5 Wishes For Marketers In 2014, Rather Than PredictionsPredictions are plentiful during the final 24 hours of a calendar yea ...
- 5 Digital Ad Industry Predictions For 2014 Eric Bosco, CEO of ChoiceStream, has a finite view of the chang ...
- Where Programmatic Advertising Fits In 'Hyperlocal Publishing'Street Fight today published an article exploring the topic of "hyperlocal publishing ...
- The Dark Side Of The AppleAdweek recently reported that Apple is building a real-time bidding (RTB) platfo ...
- 2014 Predictions: The Year Of Programmatic Video AdvertisingIt's that time of year again -- when I make predictions f ...
- Programmatic's Success, AOL's Adap.tv Deal Highlighted In 2013 Online Video StoriesThe Video ink has posted a story outlining the five "most interesti ...
- Why Programmatic Fails For B2B MarketingBusiness2Community.com recently posted an article titled, "The Real Reasons Programmatic Ad Bu ...
- PubMatic To Expand Into Japan In 2014Techcircle.in has reported that PubMatic is planning to expand into Japan ...
- Programmatic To Cause Online Video 'Shake-Up' In APACClickZ has posted an article written by Matt Von der Muhll, managi ...
- Smarten Up, It's Not All About SpeedThe advertising technology space would be well served in learning a less ...
- Curious Minds' Swartz Explains RTB Outlook Ashley Swartz, founder of Curious Minds, explains the known universe of R ...
- Xaxis, 24/7 Merger Quadruples Impressions On PlatformBeet.TV has posted an interview with Brian Gleason, MD North America, ...
- Colin Kinsella's Mindshare MakeoverThe agency's North America CEO has overhauled the shop's C-level suite a ...
- Inventory Discovery Is The Key To 'Programmatic Waste' ManagementThe "new" programmatic direct transaction model follows the same pricing mechanism ...
- 'Tis The Season: Gift Givers Most Expensive Audience To Target On Digital ExchangesIt's no secret that marketers spend more in the months leading ...
- Real-Time With Vistar's Jeremy Ozen On Why Place-Based Is Ready For ProgrammaticLast week I posted an article exploring programmatic's place in place-based medi ...
- Yahoo Names Initial Programmatic PartnersYahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manage ...
- Rumble Brings Mobile-First Thinking To Premium Programmatic"Mobile-first" is a term we started hearing in 2013, and one we' ...
- Travel Platform Sojern Raises $10 Million, Names Atkisson CFOData-driven traveler ad platform Sojern is expected to Tuesday announced it h ...
- MediaHub, OwnerIQ Strengthen Ties In New PartnershipMediahub/Mullen has created a partnership with demand-side platform and data management fi ...
- Yahoo Names Initial 'Programmatic' PartnersYahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manage ...
- How RTB Is Progressing In Latin AmericaPortada Online has posted a Q&A with Mariano Tesler, CEO of MetaNetwork ...
- Google's VanDerzee On Programmatic, Online VideoBeet.TV interviewed Jay VanDerzee, media platform sales head at Google, about wh ...
- Simpli.fi Closes $16 Million RoundAdvertising technology company Simpli.fi this morning announced it has closed a $ ...
- VisualDNA Strikes Data, Ad Technology PartnershipsVisualDNA, an audience insights company, today announced it has completed integrations wi ...
- How Ad Networks Can Remain Relevant In Online VideoIn order to tap into the unlocked growth of programmatic video, ...
- Creating A Programmatic Sales TeamCiting an IAB report, Advertising Age today posted an article detailing thr ...
