- DirecTV On Taking Programmatic In-House: 'Data Is A Currency'
Real-Time Daily, Tyler Loechner - Friday, May 30, 2014
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buyi ...
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will s ...
- The Breakdown Of Mobile Programmatic Buying
RTBlog, Tyler Loechner - Friday, May 30, 2014
Over half (57%) of advertisers are buying mobile ads via programmatic, wi ...
- Mobile Passion Is Priceless For Programmatic
Programmatic Insider, Skip Brand - Wednesday, May 28, 2014
In the 20-year-old-plus search and display digital media industry today, video h ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- Programmatic Spend Up Across The Board; Travel, Telecom Verticals Become More Competitive
RTBlog, Tyler Loechner - Thursday, May 29, 2014
Marketers continue to spend more and more on programmatic advertising, but ...
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it h ...
- AppNexus Doubling Down In Singapore
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
AppNexus on Tuesday announced its plans to expand its operations in Singapor ...
- The Light Is Shining On Mobile Programmatic
RTBlog, Tyler Loechner - Wednesday, May 28, 2014
The ability to buy mobile ads via programmatic has been a top ...
- Omnicom, Twitter Sign $230M Multi-Year Agreement
Social Media & Marketing Daily, Laurie Sullivan - Tuesday, May 27, 2014
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrat ...
- Videology's Kerckhove: France Has Embraced Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Friday, May 23, 2014
Beet.TV has posted a video interview with Anne de Kerckhove, managing direct ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...
- IDG Enterprise Opens Up Inventory To 'Programmatic Direct' Trading
Real-Time Daily, Tyler Loechner - Friday, May 23, 2014
IDG Enterprise, a media company comprised of several tech-focused Web publishers, recent ...
- Automating The Hands-On
RTBlog, Tyler Loechner - Tuesday, May 27, 2014
How do you automate something that, intuitively, you would think requires hum ...
- Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affec ...
- Conde Nast Expands Google Partnership To Further Programmatic Sales Approach
Around the Net in Real-Time, Tyler Loechner - Thursday, May 22, 2014
Advertising Age has reported that magazine publisher Conde Nast has expanded i ...
- Marketers Need To Better Understand 'Programmatic'
Around the Net in Real-Time, Tyler Loechner - Thursday, May 22, 2014
Warc has released a new report, "The Programmatic Primer," saying marketers ne ...
- Brands, Agencies Looking For More Transparency In Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, May 22, 2014
Christian Juhl, the new global CEO of digital ad agency Essence, sa ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wro ...
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate a ...
- Alan Schulman Has A Brand New Bag, And It's An Automated One
RTBlog, Joe Mandese - Thursday, May 22, 2014
Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attende ...
- Fraud Prevention Will Tip The 'Scale' Of Online Video
Show Daily, Tyler Loechner - Thursday, May 22, 2014
James Akhbari, VP and digital media director at Havas, told the audien ...
- AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
Online Video Daily, Joe Mandese - Thursday, May 22, 2014
AOL is pushing to become a dominant player in the emerging "programmat ...
- Programmatic Internet Of Things Right Around The Corner
Programmatic Insider, Skip Brand - Thursday, May 22, 2014
Big data's potential for programmatic advertising, if utilized in milliseconds, will all ...
- Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
Local brands are rapidly making use of programmatic ad buying and ha ...
- Marketers 'Taking Programmatic In-House' Gets Real
RTBlog, Tyler Loechner - Thursday, May 22, 2014
The majority of spend on demand-side platforms (DSPs) continues to come throu ...
- Vindico Launches DSP For Video, Features Built-In Tech To Grade Ad Quality
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Vindico, a video ad management platform, on Tuesday announced the launch ...
- SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
SpotXchange on Wednesday announced a number of new hires as well ...
- Programmatic Video Marching To 'Full RTB'
Around the Net in Real-Time, Tyler Loechner - Monday, May 19, 2014
Beet.TV has posted a video featuring Marco Bertozzi, VivaKi's EMEA president ...
- Picking A Lane In The Programmatic Marketplace
Programmatic Insider, Dean Vegliante - Monday, May 19, 2014
We've all seen it: the rampant self-identification and re-identification that goes ...