- Agency Execs: Programmatic TV Will Pick Up In 2015
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 30, 2014
Advertising Age has posted an article rounding up an Advertising Week pan ...
- Sharethrough Raises $10M In Round Led By British Sky Broadcasting
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announc ...
- Most CMOs Do Not Know They Are Using Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Only a third of marketers are aware that their digital advertising activi ...
- '(Programmatic) Advertising Week'
Around the Net in Real-Time, Tyler Loechner - Monday, September 29, 2014
The Wall Street Journal has posted a CMO Today article titled: "Welco ...
- Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
MAD, Steve McClellan - Monday, September 29, 2014
The companies said the move would provide VivaKi and other Publicis Grou ...
- NBCUx Extends Programmatic Digital Ad Sales Tech
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
With the debut of NBCUx, NBCUniversal says it will now extend t ...
- Tremor Video Adds 7 Demand Side Partners
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Tremor Video on Monday announced it has partnered with seven demand-side platfor ...
- Altitude Digital Names 2 To Exec Team, Appoints 3 Directors
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Altitude Digital, a supply-side platform (SSP) for video, on Monday announced t ...
- DigitasLBi Taps Rubicon For Programmatic Buying
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubic ...
- Undertone Launches Ad Tech Platform
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Undertone, an ad network, is becoming more involved in the programmatic ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- Sonobi Unveils 'Reactive Segmenting,' Enables Demand-Side To Deal Direct With Supply-Side
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Call it the death of the middleman. The next big push ...
- Magna's Programmatic Forecast Defines Digital Ad Opportunity
Real-Time Daily, Brian Wieser - Tuesday, September 30, 2014
The rise of programmatic buying of media and automation of processes ...
- Video Dominates Talk At AOL's Programmatic Upfront
RTBlog, Tyler Loechner - Tuesday, September 30, 2014
Video was the name of the game at last night's Programmatic Upfro ...
- AOL, Yahoo: Starboard Investor Pushes For Merger
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2014
AOL worked so hard to rebuild its reputation under CEO Tim Armstro ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- Programmatic Beating Its Already Lofty Spend Estimates
RTBlog, Tyler Loechner - Monday, September 29, 2014
The big news out this morning in the programmatic space -- oth ...
- Agencies Can Improve Client Spend To Counter 'In-House' Trend
Around the Net in Real-Time, Tyler Loechner - Thursday, September 25, 2014
"Videology's chief executive Scott Ferber has said that agencies have an opportuni ...
- The Audience Day Part
Audience Buying Insider, John Piccone - Friday, September 26, 2014
More and more marketers, reacting to the chaos of fragmented TV viewersh ...
- VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placemen ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Native Ad Company Vibrant Enters Programmatic Space
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Vibrant Media, a native ad network, on Thursday announced its official entran ...
- Okay, So I'm No Programmatic Genius, How About You?
RTBlog, Joe Mandese - Friday, September 26, 2014
It's a good thing Tyler Loechner edits Real-Time Daily, and not m ...
- Will The 'In-House' Trend Last?
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 24, 2014
Joanna O'Connell, director of research at AdExchanger Research, this week penned ...
- Attribution For RTB Marketers: Why Should I Care?
Programmatic Insider, Jeff Kaldahl - Thursday, September 25, 2014
If you work in real-time advertising, you shouldn't just care about attributi ...
- Wenner Media Taps iSocket For 'Programmatic Direct' Tech
Real-Time Daily, Tyler Loechner - Wednesday, September 24, 2014
Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," th ...
- AOL Canada Goes Full Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, September 24, 2014
AOL Canada on Wednesday announced that all of its ad inventory, includi ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- Premium Ad Video Racing To Programmatic
Research Brief, Jack Loechner - Thursday, September 25, 2014
According Adap.tv's 2014 US Video State of Industry report, premium video ...
- Millennial To Buy Nexage For $108M, Bolsters Programmatic
Mobile Marketing Daily, Mark Walsh - Tuesday, September 23, 2014
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millenni ...