- So What Are Managed Tags?
Around the Net in Real-Time, Tobi Elkin - Monday, November 30, 2015
Digiday offers a primer of sorts on "managed tags" in its W ...
- 'Tis The Season For Looking Back -- And Ahead
Online Spin, Maarten Albarda - Monday, November 30, 2015
It's that time of the year already. Turkey Day has come a ...
- 3 Takeaways From AdMonsters' First-Party Data Playbook
Real-Time Daily, Felicia Greiff - Friday, November 27, 2015
A new report from AdMonsters, sponsored by programmatic platform Rocket Fuel, emphasiz ...
- 6 Predictions For 2016: Conversant's Raju Malhotra Says One View Of Consumers Coming
RTBlog, Tobi Elkin - Monday, November 30, 2015
Raju Malhotra is SVP of products at Conversant, a company that offe ...
- Despite Analytics, Programmatic Ad Serving, Out-Of-Stock Incidents Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2015
Data released Friday reveals that out-of-stock incidents were 600% higher than norm ...
- 86% Of UK Media Agencies Incorporate Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, November 27, 2015
Some interesting bits from the UK: Rebecca Muir, ExchangeWire, head of resear ...
- TubeMogul Reports Programmatic Growth In Australia And New Zealand
Real-Time Daily, Felicia Greiff - Wednesday, November 25, 2015
Video advertising company TubeMogul reported growth in programmatic across Australia and N ...
- Study: Programmatic, Data Optimize Retailers' Holiday Campaigns
Real-Time Daily, Tobi Elkin - Friday, November 27, 2015
Findings from a new report by global ad tech firm Adadyn reve ...
- Prep & Predictions: RadiumOne's Dave Zinman On 4 Things You Need To Know For 2016 -- Think iOT
RTBlog, Tobi Elkin - Friday, November 27, 2015
RadiumOne's Dave Zinman predicts the emergence of IoT data and the maturati ...
- If You've Got A Problem With Fraud, You're Doing Programmatic Wrong
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 25, 2015
AdExchanger delivers a terrific column in its "Data-Driven Thinking" series by Nicol ...
- Programmatic's New Tenants: Brand Marketers
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 25, 2015
Melody Gambino, Director of Marketing at Grapeshot explains why branding dollars a ...
- TV Programmatic & The Snow Cone
Audience Buying Insider, Mitch Oscar - Wednesday, November 25, 2015
A New Yorker cartoon: A man and his young son walk ...
- New SpotX Product Packages Similar Videos From Different Publishers
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
Video inventory management platform SpotX introduced "Curated Marketplaces," which packages similar vide ...
- Viadeo Selects Turn To Target Members
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
French professional social network Viadeo selected Turn to help advertisers with the ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Walled Gardens: Learning From The Past To Predict The Future
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
In AdExchanger's Data-Driven Thinking column, Tom Triscari, CEO of Labmatik takes ...
- Traffic Quality Crackdown Kicks Off Record Price Rise
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
More news on the AppNexus debacle. The Drum reports that the compa ...
- Is Programmatic Advertising Relevant In B2B?
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
Andrew Dalglish reports that the
B2B Barometer Report states that two-thir ...
- The Rise Of Audience-Powered DSPs
Programmatic Insider, Brian Nadres - Monday, November 23, 2015
DSPs have evolved and have become much better at targeting people th ...
- Bringing Law and Order To Wild West Of Programmatic TV
Real-Time Daily, Brian Hughes - Tuesday, November 24, 2015
We are still in the early days of programmatic TV, and ...
- PubNation Selects OpenX To Monitor Low-Quality Ads for Publishers
Real-Time Daily, Felicia Greiff - Monday, November 23, 2015
Ad quality management platform PubNation has selected SSP (supply-side platform) OpenX f ...
- Ooyala Unbundles Its 'IQ' Video Analytics Service
Real-Time Daily, Felicia Greiff - Monday, November 23, 2015
Ooyala, a subsidiary of telecommunications and media company Telstra, is launching ...
- Prep & Predictions: TubeMogul's Keith Eadie On 6 Things You Need To Know For 2016 About CTV & More
RTBlog, Tobi Elkin - Tuesday, November 24, 2015
I've been chatting with smart people at TubeMogul, the demand-side platform, a ...
- AOL Survey: Most Brands Are Bringing Programmatic Video Buying In-House
Around the Net in Real-Time, Tobi Elkin - Monday, November 23, 2015
Digiday reported that the vast majority of brands plan to bring the ...
- Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads
Around the Net in Real-Time, Tobi Elkin - Monday, November 23, 2015
Google is offering programmatic ads for native content and mobile video publisher ...
- From Search To Programmatic, Five Steps To Improve Campaign Performance
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 23, 2015
From search to programmatic display and video media buys, marketers are looki ...
- Bauer Media Creates Head of Programmatic Role For MailOnline Vet
Real-Time Daily, Felicia Greiff - Friday, November 20, 2015
Publisher Bauer Media has created a head of programmatic role for Ry ...
- Majority Of European Video Buyers Use Programmatic, AOL Report Finds
Real-Time Daily, Felicia Greiff - Friday, November 20, 2015
AOL released its 2015 European State of the Video Industry Report, ...
- ITV Goes Programmatic With RadiumOne
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
ITV commercial has inked a new partnership with programmatic ad platform, RadiumOn ...
- ITV Programmatic Deal To Sync TV With Online Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 20, 2015
ITV has become the first broadcaster to offer brands the chance ...