- The Trade Desk's Mark Davenport On Industry Jargon Hype
Around the Net in Real-Time, Tobi Elkin - Friday, January 29, 2016
Mark Davenport, senior director of analytics at The Trade Desk, weighs ...
- Facebook Admits Concern Over Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Friday, January 29, 2016
Business Insider reports that Facebook is admitting its concern over ad blocker ...
- Industry Trade Groups Can't Agree On Language Transparency In The Ad Biz
Around the Net in Real-Time, Tobi Elkin - Friday, January 29, 2016
The American Association of Advertising Agencies (4As) and the Association of Nation ...
- AOL & Programmatic TV
Audience Buying Insider, Tobi Elkin - Friday, January 29, 2016
Programmatic TV will definitely play a part in AOL's future, according ...
- Who in Politics Actually Uses Advanced TV?
Marketing: Politics, Steve Smith - Friday, January 29, 2016
Though formally limited to presidential races because of expensive data aggregation, Al ...
- Cannella Response TV Buys Parent Of AdMore, Extends Inventory Reach
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2016
AdMore has access to TV advertising inventory from more than 1,700 loc ...
- Index Exchange Partners With Integral Ad Science To Optimize Media Quality
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
Index Exchange on Friday announced a partnership with Integral Ad Science th ...
- Rubicon Survey Flags Shifts In Voters' Media Habits
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
A Rubicon Project survey finds that likely voters are less distracted a ...
- DSPs, DMPs And Data Providers: Separate Or Together?
Real-Time Daily, David Dowhan - Friday, January 29, 2016
In the move toward data-driven cross-device targeting and marketing, marketers are pushi ...
- Sickweather Opens Disease-Tracking API To Developers
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
Sickweather, developer of a real-time map of illness, on Friday announced ...
- What Story Does Real-Time Data Tell About The GOP Debate?
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
Real-time data returns: not showing up for Thursday night's GOP debate w ...
- The Super (Real-Time, Hunky, Socially Progressive) Bowl
RTBlog, Felicia Greiff - Friday, January 29, 2016
Rob Lennon, senior product marketing manager, PaperG, weighed in on what ...
- Creative Comes To Tech And Media Agencies
Around the Net in Real-Time, Tobi Elkin - Thursday, January 28, 2016
AdExchanger reports on an interesting trend: that more tech and media agenci ...
- Partnership Brings Power Of Programmatic TV To Mobile Video
Mobile Marketing Daily, Ben Frederick - Wednesday, January 27, 2016
ITN Networks announced a strategic investment in Torrential Inc. on Wednesday ...
- A Conversation With RevJet's CEO: Optimizing Ad Creative To Double A Brand's Impact:
Real-Time Daily, Felicia Greiff - Thursday, January 28, 2016
RevJet CEO Mitchell Weisman discusses his company's recently launched Creative Side Platf ...
- In Programmatic Advertising, Technology Is A Tool, Not A Strategy
Real-Time Daily, Mike Caprio - Thursday, January 28, 2016
Programmatic is a framework that allows technology to help buyers access audience ...
- AOL Advertising's Marta Martinez: 'We're Looking To Market To People, Not To Devices'
RTBlog, Tobi Elkin - Thursday, January 28, 2016
Marta Martinez leads AOL's advertising sales organization, where her mission is ...
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
The ability to recognize audiences across channels and devices will become k ...
- Ad Fraud Soaring -- Programmatic Most Susceptible
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Despite numerous warnings, marketers are continuing to waste billions of dollars ...
- A Chat With Google's Ad Boss on Ad Blocking, AMP Ad Viewability & Enhanced Campaigns
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Advertising Age interviewed Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discu ...
- More On Why IAB Chief Randy Rothenberg Hates Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Interactive Advertising Bureau (IAB) Chief Randy Rothenberg is on a tear. ...
- Waze Acquires More Data Through Partnerships
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Waze, a startup acquired by Alphabet's Google in 2013, debuted new softwa ...
- Did Programmatic And Video Just Kill Trust In Display?
London Blog, Sean Hargrave - Wednesday, January 27, 2016
The ANA has proven what we all kind of knew -- ...
- Zvelo Will Power SpotX's Curated Marketplaces To Simplify Video Buy
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
SpotX announced a partnership with zvelo, a content categorization and malware detecti ...
- Web Metrics Company Cedexis Raises $22 Million
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
Portland, Ore-based startup Cedexis has raised $22 million in Series B fund ...
- Virool Says Its DMP Can Reach 450M Unique Profiles Globally
Real-Time Daily, Tobi Elkin - Wednesday, January 27, 2016
Virool, a programmatic video marketing platform, said on Wednesday that its D ...
- 80% Of People Would Reconsider Installing Ad Blockers, Cite Word-Of-Mouth
Real-Time Daily, Tobi Elkin - Wednesday, January 27, 2016
Teads, a native video advertising platform, on Wednesday released a global stu ...
- Digilant Adds Dynamic Creative, Signals Bigger Play For Rodes-Backed Parent
Real-Time Daily, Joe Mandese - Wednesday, January 27, 2016
Digilant, an independent programmatic media company backed by powerful ad industry investor ...
- Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
RTBlog, Joe Mandese - Wednesday, January 27, 2016
A couple of stories breaking in the last couple of days ha ...
- Sky Invests In Programmatic Ad Tech Vendor, DataXu
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Sky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based softwa ...