- Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Goog ...
- Here's What Marketers Should Note From Google's Second-Quarter Earnings
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Strong demand from advertisers powered yet another better-than-expected quarter for Google pare ...
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
Real-Time Daily, Tobi Elkin - Friday, July 29, 2016
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combi ...
- Is Mobile Programmatic Poised To Take Off In APAC?
RTBlog, Tobi Elkin - Friday, July 29, 2016
Twitter's MoPub indicates that while mobile programmatic advertising has been relatively sl ...
- Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AI
SearchBlog, Laurie Sullivan - Friday, July 29, 2016
Once the "Wild West of the digital marketing frontier," marketers have beco ...
- Advertisers Can Now Buy Programmatic Ads To Target Kids Online
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
Rubicon Project has formed a partnership with "kid-safe" marketing platform SuperAwesome ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Wall Street Journal does a great job of summing up t ...
- Dear Verizon: It's Time To Kill, Consolidate & Reinvent
Real-Time Daily, Sloan Gaon - Thursday, July 28, 2016
Let's face it: Our industry is no stranger to consolidation. With mos ...
- Ad-Tech And Publisher Consultancy Adds Two Executives
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
Prohaska Consulting added two industry veterans to its leadership team. ...
- Tremor Video Names New VP, Programmatic Demand Partnerships
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
Tremor Video, Inc. named Jeanne Houweling vice president, programmatic demand partnerships. ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Attention, Guaranteed: Pandora Partners With Moat On Viewability Solution
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
Pandora on Thursday announced a new capability that enables advertisers to b ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- How To Convince Consumers To Disable Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 27, 2016
While a report from the Interactive Advertising Bureau (IAB) this week fou ...
- Succesful Senior Marketers Must Understand Marketing Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 27, 2016
More than 75% of U.S. senior marketers feel that understanding marketing technolo ...
- Programmatic All Abuzz Except For Small Agencies Lacking Skills
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
It appears that many of those who create ads at small agenci ...
- Ubimo Partners With Cuebiq For Real-Time Location Intelligence
Mobile Marketing Daily, Ben Frederick - Tuesday, July 26, 2016
Ubimo customers will be able to understand not only which campaigns perfo ...
- Spotify Targets Your Bathing Habits
Programmatic Insider, John Motavalli - Wednesday, July 27, 2016
Spotify last week announced a partnership with AppNexus, Rubicon Project and T ...
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Global media company Matomy Media Group on Wednesday announced the launch ...
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
SITO Mobile on Wednesday announced the addition of video ad formats ...
- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
Today, PubMatic expands its executive board with the hire of Jeff Hirs ...
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- How Programmatic Audio Will Change The Game For Spotify
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
Jana Jakovljevic, head of programmatic for Spotify, the streaming music service, spo ...
- Taboola Acquires Native Video Firm ConvertMedia
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Content discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provid ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- Putting The Brakes On Bad Data
Real-Time Daily, Todd Hinton - Tuesday, July 26, 2016
The reasons behind poor data quality are primarily the "three Vs:" volum ...