- Promo Giant Valassis Revises Web Strategy, Will Use FSIs To Promote New RedPlum Site
Online Media Daily, Laurie Sullivan - Friday, December 28, 2007
Valassis plans to introduce RedPlum and retire the ShopWise name in ...
- HGTV Builds Green Home For Giveaway
MediaDailyNews, - Monday, December 24, 2007
HGTV is building its first "green" home as part of the HG ...
- Spring Cleaning: USA Network To Debut New Marketing Campaign
MediaDailyNews, Wayne Friedman - Monday, December 24, 2007
USA Network will unveil a new off-network consumer marketing campaign this spring--t ...
- TBS Customizes Home Depot Holiday Spots
MediaDailyNews, David Goetzl - Monday, December 24, 2007
Continuing with a new model of on-air/online campaigns, TBS is running ...
- 1-800-FLOWERS.com Brings Kids, Seniors Together
Around the Net In Brand Marketing, Thom Forbes - Friday, December 21, 2007
...
- ION Acquires 'Drew Carey Show' For 2008
MediaDailyNews, David Goetzl - Thursday, December 20, 2007
ION has signed P&G to help promote the launch of newly acquir ...
- P&G's Prestige Fragrance Successful
Around the Net In Brand Marketing, Thom Forbes - Friday, December 14, 2007
The operating rule for launches at P&G Prestige Products--a robustly growing divisi ...
- Webkinz Takes Heat For Taking Advertising
Online Media Daily, Karlene Lukovitz - Friday, December 14, 2007
Can The Campaign for a Commercial-Free Childhood pressure Ganz into not taki ...
- FX Busts 'Box' In First Marketing Campaign
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2007
FX will look to bust out of the box with its fir ...
- Mickey D's Report Card Ads Draw Ire
Around the Net In Media, William Spain - Friday, December 7, 2007
McDonald's has found a new way to reach youngsters as its ...
- Kay Sponsors 'SportsCenter'
MediaDailyNews, David Goetzl - Friday, December 7, 2007
Kay Jewelers has signed on as the presenting sponsor of ESPN's teleca ...
- American Express Rewards Online Gift Card Buyers With Gadgets
Online Media Daily, Tanya Gazdik - Friday, December 7, 2007
For holiday shoppers who subscribe to the "something for them, something f ...
- The Sell: The Writing's on the Wall
Media Magazine, Andrew Ettinger - Monday, December 31, 2007
In the ruins of Pompeii, archeologists have discovered graffiti that could ve ...
- Plugging Away: This Is a Self Promotion
Media Magazine, Richard Linnett - Monday, December 31, 2007
For those of us in the industry who annually suffer a hangov ...